Explore the 16 best email marketing tools for Shopify in 2025, including PushOwl’s omnichannel capabilities. Compare features, pricing, and user reviews to enhance your e-commerce marketing strategy.

Introduction

Running a Shopify store means juggling a lot—inventory, customer service, design, and, of course, marketing. Email marketing remains a powerhouse for driving sales and building customer relationships. But with so many tools out there, how do you choose the best one for your Shopify store? In 2025, omnichannel marketing has taken center stage, allowing you to connect with customers through multiple channels seamlessly. Let’s dive into the top 16 email marketing tools for Shopify this year, with a special spotlight on PushOwl.

Why Email Marketing Matters for Shopify

Email marketing isn’t just about sending newsletters. When done right, it can:

Drive Sales: Targeted campaigns can convert visitors into buyers.
Boost Engagement: Personalized messages keep your brand top-of-mind.
Increase Retention: Keep customers coming back with loyalty programs and exclusive offers.

In 2025, integrating email with other channels like push notifications and SMS is crucial for a cohesive marketing strategy. This is where omnichannel marketing for Shopify shines.

Top 16 Email Marketing Tools for Shopify in 2025

1. PushOwl — The Omnichannel Marketing Revolution

PushOwl Dashboard

Why PushOwl?

PushOwl stands out as a comprehensive solution for omnichannel marketing for Shopify. It combines push notifications, email, and SMS marketing into one easy-to-use platform. Here’s why businesses love PushOwl:

Integrated Omnichannel Solutions: Seamlessly manage push, email, and SMS campaigns from one dashboard.
Flexible Pricing: Pay based on messages sent, not your list size.
High ROI: Users report rapid revenue growth with impressive returns.
Advanced Automation: Save time with automated workflows tailored to customer behavior.
Responsive Support: Get help when you need it from a dedicated support team.

PushOwl Pros:

Real-time customer engagement
Easy Shopify integration
Customizable notifications
Scalable for growing businesses

PushOwl Cons:

Requires internet connectivity for optimal performance
Limited discounts on annual plans

Start using PushOwl today and elevate your Shopify marketing game!

2. Omnisend — Built for E-commerce

Omnisend offers a robust toolkit tailored for e-commerce, making it easy to create professional emails, segment audiences, and automate campaigns. With over 250 templates and seamless Shopify integration, Omnisend is perfect for businesses of all sizes.

3. Klaviyo — Advanced Analytics

Klaviyo is ideal for data-driven marketers. It provides deep insights and detailed reporting, helping you fine-tune your campaigns for maximum impact. While it has a steeper learning curve, the powerful analytics make it worth the effort.

4. ActiveCampaign — Email Marketing and CRM

ActiveCampaign combines email marketing with CRM functionalities, offering a unified platform to manage customer relationships and marketing efforts. It’s great for businesses looking to integrate their sales and marketing teams.

5. GetResponse — Feature-Rich Automations

GetResponse is an all-in-one marketing platform with advanced automation features, webinar hosting, and AI-driven email optimization. It’s perfect for businesses that want more than just email marketing.

6. Mailchimp — Intuitive and Integrated

Mailchimp is known for its user-friendly interface and extensive integrations. It’s a solid choice for beginners and small businesses looking for a straightforward email marketing solution.

7. Seguno — Affordable and Shopify-Friendly

Seguno offers affordable email marketing solutions with a focus on Shopify integration. It’s perfect for beginners who want to get their email campaigns up and running quickly without breaking the bank.

8. Yotpo — Comprehensive E-commerce Platform

Yotpo goes beyond email marketing by integrating product reviews and loyalty programs. It’s a great choice for businesses looking to enhance customer engagement across multiple channels.

9. Freshmarketer — Powerful Analytics

Freshmarketer provides strong email marketing analytics and CRM capabilities. It’s ideal for small businesses that want to focus on building customer relationships while tracking campaign performance.

10. Drip — Extensive Automation

Drip excels in customer journey automation, allowing you to create detailed workflows based on customer behavior. It’s perfect for experienced marketers who need sophisticated automation without compromising usability.

11. Brevo — Complex Automation Features

Brevo (formerly Sendinblue) offers advanced automation and segmentation tools. It’s a budget-friendly option for Shopify stores that need powerful features without the high price tag.

12. SmartrMail — Simple and Effective

SmartrMail provides an easy-to-use interface with strong automation features. It’s ideal for small businesses looking for affordable email and SMS marketing solutions.

13. MailerLite — Easy to Use

MailerLite shines with its simplicity and generous free plan. It’s perfect for beginners who need a straightforward email marketing tool without the fuss.

14. HubSpot — Great for Larger Stores

HubSpot offers a comprehensive suite of marketing, sales, and customer service tools. It’s best suited for larger Shopify stores that need an all-in-one solution to manage their marketing efforts.

15. Constant Contact — Beginner-Friendly

Constant Contact is known for its ease of use and intuitive email templates. It’s a solid choice for beginners looking to start with email marketing without dealing with complex features.

16. Shopify Email — Native Integration

Shopify Email is Shopify’s own email marketing app. While it offers basic features, it’s incredibly beginner-friendly and integrates seamlessly with your Shopify store, making it a good starting point for new store owners.

Conclusion

Choosing the right email marketing tool can significantly impact your Shopify store’s success. PushOwl stands out with its integrated omnichannel marketing capabilities, flexible pricing, and high ROI, making it an excellent choice for businesses of all sizes. Whether you’re just starting out or looking to scale, PushOwl provides the tools you need to engage customers effectively and drive sales.

Ready to enhance your Shopify marketing strategy? Visit PushOwl today and start your free trial!