Discover the top AI-enhanced real estate CRMs of 2025 and see how Nesti offers unmatched features and value for your business.

In the fast-paced world of real estate, staying ahead means having the right tools at your fingertips. Customer Relationship Management (CRM) systems have become essential for managing leads, client interactions, and property listings. But with the rise of AI, CRMs are evolving to offer smarter, more efficient solutions. Let’s dive into the top 10 AI-enhanced real estate CRMs of 2025 and explore how Nesti stands out in this competitive landscape.

1. Agile CRM

Rating: 4.7/5
Starting Price: Free; $14.99 per user/month
Pros:
– Extensive toolset
– Good free plan
– Affordable paid plans

Cons:
– Some tools aren’t intuitive
– Limited integrations in lower tiers

Agile CRM offers a comprehensive suite of tools that cover everything from lead scoring to email campaigns. While it’s great for end-to-end workflows, some users find the automation builder a bit tricky to navigate.

2. Pipedrive

Rating: 4.6/5
Starting Price: $14 per user/month
Pros:
– User-friendly interface
– Comprehensive features
– Excellent marketing tools

Cons:
– No free plan
– Paid plans can be pricey

Pipedrive shines with its intuitive email builder, making it easy to create professional newsletters. However, the lack of a free plan might be a hurdle for startups.

3. Odoo

Rating: 4.4/5
Starting Price: Free; $31.10 per user/month
Pros:
– Flexible tool integration
– Excellent property management
– Affordable plans

Cons:
– Best features require a paid plan
– Customer support could be improved

Odoo is perfect for startups and new teams, thanks to its simple interface and easy pricing. It integrates seamlessly with other Odoo applications, making it highly adaptable.

4. Follow Up Boss

Rating: 4.3/5
Starting Price: $69 per user/month
Pros:
– Beautiful user interface
– Designed specifically for real estate agents
– Intuitive tools

Cons:
– Expensive
– Limited marketing features

Follow Up Boss is tailored for real estate workflows, offering excellent contact management and automation tools. Its polished interface is a plus, but the high cost might not suit smaller teams.

5. Freshsales

Rating: 4.2/5
Starting Price: Free; $11 per user/month
Pros:
– Good free and entry-level plans
– User-friendly interface
– Robust sales tools

Cons:
– Higher-tier plans are costly
– No support for landing pages

Freshsales is a budget-friendly option with solid contact and deal management features. It’s ideal for agencies looking to maximize efficiency without breaking the bank.

6. Salesforce

Rating: 4.1/5
Starting Price: $25 per user/month
Pros:
– Thousands of integrations
– Powerful reporting tools
– Robust contact management

Cons:
– High cost of entry
– Steep learning curve

Salesforce is a powerhouse in the CRM world, offering extensive integrations and customizations. However, its complexity and cost might be overwhelming for some users.

7. HubSpot

Rating: 4.1/5
Starting Price: Free; $15 per user/month
Pros:
– Highly customizable
– Comprehensive feature set
– Integrates with many platforms

Cons:
– Limited free plan
– Clunky interface
– Top-tier plans are pricey

HubSpot is perfect for those who love to tweak their tools to perfection. Its customization options are vast, but this can come with a higher price tag and a less intuitive interface.

8. Apptivo

Rating: 4.0/5
Starting Price: $20 per user/month
Pros:
– Robust property management
– Affordable paid plans
– Mobile applications

Cons:
– No free plan
– Limited integrations
– Nonintuitive interface

Apptivo excels in property management, making it a great choice for agencies with extensive property inventories. However, its user interface might take some getting used to.

9. Close

Rating: 3.9/5
Starting Price: $49 per user/month
Pros:
– Powerful outbound call features
– Clean user interface
– Robust contact management

Cons:
– No free plan
– Light on marketing tools
– Limited customer support

Close is built for agencies that rely heavily on outbound calls. Its AI-powered tools help streamline communication, though it lacks some marketing capabilities.

10. Lone Wolf (Formerly Propertybase)

Rating: 3.9/5
Starting Price: $39 per month
Pros:
– Easy-to-use interface
– Comprehensive data tracking
– Integrated email for drip campaigns

Cons:
– Limited integrations
– Separate mobile apps
– Only one paid plan for agents

Lone Wolf is ideal for large agencies with many listings. It offers a robust set of tools, but its ecosystem can be a bit overwhelming for new users.

Why Nesti Stands Out

While these CRMs offer a range of features, Nesti brings something unique to the table that sets it apart from the competition:

AI Assistants Tailored for Real Estate

Vendor AI Assistant: Captures property details and seller motivations effortlessly.
Tenant AI Assistant: Manages search criteria and financial profiles with ease.
Buyer AI Assistant: Understands buyer preferences and funding positions.
Landlord AI Assistant: Handles property details and tenancy statuses seamlessly.

Unmatched Features

24/7 Availability: Engage leads and handle inquiries around the clock.
Automated Administrative Support: Reduce manual workloads and focus on closing deals.
Real-Time CRM Synchronization: Ensure your data is always accurate and up-to-date.
Expert Qualification Playbooks: Tailored for various stakeholder interactions.
High Compliance Standards: Easily accessible and auditable property information.

Solving the Gaps

Where other CRMs might fall short—be it in intuitive design, affordable pricing, or specific real estate features—Nesti excels. Its AI-powered assistants not only manage leads but actively engage them, ensuring no opportunity slips through the cracks. Real-time synchronization and compliance features mean you’re always on top of your data and regulations.

Conclusion

Choosing the right CRM can make or break your real estate business. While the top 10 CRMs of 2025 each offer valuable features, Nesti’s AI-enhanced solutions provide unparalleled support tailored specifically for real estate professionals. From automated lead engagement to real-time data management, Nesti ensures your agency operates smoothly and efficiently.

Ready to transform your real estate operations? Discover how Nesti can elevate your business today!