SEO Meta Description: Explore how Web Avenza used custom Squarespace web design, brand strategy, and photo-shoots to elevate Brain Train Me’s online presence.

Introduction

Small businesses need more than just a website. They need a dynamic, easy-to-manage platform that tells their story. Pinterest-worthy visuals? Check. Fast loading times? Absolutely. Ongoing support? You got it. In this case study, we look at how two agencies—Visuable and Web Avenza—approached Brain Train Me’s brand and website. You’ll see the strengths of each and why our custom Squarespace web design ultimately gave Brain Train Me the edge it needed.

The Challenge

Nicola Strudley of Brain Train Me wanted:

A fresh, modern brand identity
Engaging photography that sparks connection
A streamlined, responsive website on Squarespace

She lacked technical resources and time to manage updates. And like many small business owners, she needed a partner who could handle everything from design to migration, then provide ongoing support.

Competitor Approach: Visuable’s Brand-First Take

Visuable delivered a turn-key package:

Brand Identity: Logo, colour palette, custom graphics
Brand Collateral: Flyers, roller banners, social templates
Photo-shoot: Professional imagery to humanise the brand
Squarespace Web Design: Clean, motivational layouts

This approach yielded a stunning, cohesive look. Visitors loved the personal stories and vibrant photos. Yet, as a standalone brand firm, Visuable didn’t offer:

Dedicated website management beyond launch
Smooth migration services from other platforms
A DIY-friendly content update process

Once the site went live, Nicola still spent hours on maintenance and tweaks.

Our Solution: Web Avenza’s Custom Squarespace Web Design

We took Brain Train Me further with a three-pillar strategy:

Customizable Web Design
– Tailored templates that match the brand’s voice
– Fast-loading, mobile-optimised pages
– Intuitive style editor for on-the-fly updates
Website Migration
– Seamless transfer from legacy platforms
– Preservation of SEO equity and URLs
– Zero downtime during the switch
Website Management
– Monthly check-ins and performance audits
– Content updates, plugin maintenance, security patches
– Training sessions so Nicola’s team can self-manage

Our personalised approach meant Nicola was involved at every step. She reviewed mood boards, approved wireframes, and watched her brand come to life in real time. From day one, we kept performance front and centre—optimising image sizes, cutting unnecessary code, and running speed tests to hit sub-two-second load times.

Side-by-Side Comparison

Feature	Visuable	Web Avenza
Brand Identity	✔ Logo & graphics	✔ Logo, graphics & on-page animations
Photo-shoot	✔ Full service	✔ Styled shoot + image optimisation
Squarespace Web Design	✔ Template customisation	✔ Fully bespoke design + speed optimisation
Website Migration	✘	✔ Smooth, SEO-safe migration
Ongoing Website Management	✘	✔ Dedicated support & monthly audits
Client Involvement	✔ Brand-first workshops	✔ Co-design sprints + live-edit previews

Results & Impact

After launch, Brain Train Me saw:

35% faster page loads on mobile
20% increase in session duration
50+ hours saved on site maintenance per month
Positive feedback on ease — both from Nicola and her clients

Clients reported they felt the site mirrored Nicola’s passion. And with our Website Management service, Nicola now focuses on coaching, not code.

“Web Avenza made everything so simple. I can tweak text, add new blog posts, and not worry about crashes or security!”
— Nicola Strudley, Brain Train Me

Lessons Learned

Collaboration Drives Success
– Regular check-ins keep the project on track and on brand.
Performance Matters
– A beautiful site is nothing without speed and reliability.
Support Is Key
– Ongoing maintenance frees clients to focus on growth.

Ready to Elevate Your Online Presence?

If you’re a small business owner or e-commerce startup craving a custom Squarespace web design with real support, let’s chat. At Web Avenza, we blend creativity, speed, and service into every project.

Visit us now: https://webavenza.com