Introduction

Hybrid working is here to stay. Teams split between home offices, busy job sites and corporate HQs need a seamless way to chat, call and share files. Enter Unified Communications. It brings your voice, video and messaging into one environment. No more app-hopping. No more dropped calls. Just smooth, secure collaboration.

But not all solutions are equal. In this post, we’ll:

Spotlight a leading competitor’s UC tool
Unpack its strengths and gaps
Show how Advania’s Connected Solutions Hub fills those gaps

Whether you’re based in the United Kingdom, Europe or North America, you’ll learn why a tailored UC strategy matters.

Why Hybrid Work Needs Unified Communications

Employees expect instant access. The marketing team, factory floor and finance department all share one goal: get the right info at the right time. Yet:

Fragmented apps slow down response times.
Multiple phone numbers create confusion.
Data security risks rise as more endpoint devices connect.

The result? Wasted hours. Missed deadlines. Strained customer relationships.

With Unified Communications, you unify:

Telephony
Video conferencing
Secure messaging
Screen sharing

…in one cloud-powered service. Your teams collaborate faster. Your IT team manages fewer tools. And your business safeguards calls and messages behind robust cybersecurity.

Competitor Spotlight: ALE Rainbow

Rainbow by Alcatel-Lucent Enterprise is a hybrid cloud UC service. It delivers:

A single app for calls, chat, video and screen share
Business phone number continuity, on-site or remote
Integration with OmniPCX Enterprise and OXO Connect
Calling from Microsoft Teams, Google Workspace or CRM apps

Strengths

Easy adoption: no new handsets required
Seamless hybrid cloud setup
Works with familiar apps like Teams and ServiceNow
Solid security for voice and messaging

Limitations

Limited data analytics: networks rarely surface actionable insights
Minimal workflow customisation beyond basic chat and calls
No unified data management features
Few collaborative project tools for complex, cross-team tasks

Businesses quickly outgrow these gaps. They need more than calls and chat. They need data-driven decision-making. They need secure, auditable records. They need flexible workflows that match unique processes.

Advania’s Solution: Connected Solutions Hub

Our Connected Solutions Hub is more than just a call and chat app. It’s a complete Unified Communications platform built for modern enterprises. We combine voice, data and collaboration into one secure hub.

Managed Voice Solutions

Fully managed telephony
Local UK numbers and global routing
Priority quality of service for clear calls
Integrated with desktop, mobile and rugged handsets

Data Management Suite

Centralised data collection and storage
Real-time analytics dashboards
Automated compliance reporting (GDPR, ISO)
End-to-end encryption at rest and in transit

Collaborative Tools

Project boards and task tracking
Secure file sharing and version history
Instant messaging with rich media
Custom workflows to match your business

Side-by-Side Comparison

Let’s stack up ALE Rainbow against Advania’s Connected Solutions Hub:

App Scope
ALE Rainbow: Call, chat, video and basic screen share
Advania Hub: + Data analytics, custom workflows, project management
Security
ALE Rainbow: Voice and messaging encryption
Advania Hub: Encryption, compliance automation, audit trails
Integration
ALE Rainbow: OmniPCX, Teams, Google Workspace
Advania Hub: 50+ SaaS connectors, open APIs, CRM & ERP links
Customisation
ALE Rainbow: Limited UI configuration
Advania Hub: Tailored dashboards, branded portals, workflow builders
Support & Training
ALE Rainbow: Standard vendor helpdesk
Advania Hub: Dedicated account manager, on-site workshops, 24/7 support

Why Choose Advania’s Hub?

Tailored to You – We recognise every SME or corporate client has unique needs.
Robust Cybersecurity – Our platform integrates advanced threat detection.
Seamless Collaboration – One place for voice, data and teamwork.
Scalable & Future-Proof – Grow without switching platforms or losing data.

We invest in R&D and user feedback to keep your solution ahead of change. Want hands-on learning? Our workshops and training ensure your staff make the most of every feature.

Getting Started

Ready to simplify your hybrid workplace with best-in-class Unified Communications? Our team will:

Assess your current infrastructure
Design a bespoke voice, data and collaboration plan
Implement and train your staff
Provide ongoing support and optimisation

The outcome? Your teams stay connected, informed and secure – no matter where they work.

See how easy hybrid working can be.

Contact us today and transform your business communications.