alt: Sale signage | title: Sale signage for outbound sales

Meta description: Discover how to build an AI-driven outbound sales strategy in just 60 days with Ava’s automation. Reach your ideal prospects faster and smarter.

Standing out in crowded inboxes. Juggling research, personalization, follow-ups. Sound familiar? Outbound sales can feel like herding cats—manual, inconsistent, time-sucking. But what if you could flip the script and automate every grunt task? Enter Ava, the AI‐powered BDR that turns your outbound sales engine into a well-oiled machine.

This 60‐day guide shows you exactly how to deploy Ava, nail your outreach, and stack your pipeline. Let’s dive in.

Why You Need an AI-Driven Outbound Sales Strategy

Outbound sales still drive growth. Yet many teams struggle with:

Low engagement rates
Repetitive, manual workflows
Poor data quality and missed targets

Meanwhile, the global sales automation market is set to hit USD 7.8 billion by 2024. Companies adopting AI see faster pipelines, higher close rates, and happier reps. That’s the promise of outbound sales automation. Ava leverages intent data, hyper-personalisation, and multi‐channel outreach so you can focus on closing deals, not chasing down prospects.

Day 1–15: Define and Gather Your Ideal Accounts

Identify Your High-Value Targets

Stop guessing. Start prospecting smart.

Set clear criteria: industry, company size, regions (North America, Europe, Asia-Pacific).
Feed these rules into Ava’s intent engine.
Watch Ava auto-generate a prioritized list of accounts that match your ideal customer profile.

Build a Multi-Contact Account List

One contact rarely does the trick. The rule of thumb: five contacts per account, at least two senior titles.

Ava enriches each record with verified emails, phone numbers and LinkedIn profiles.
It flags data errors in real-time, so you never waste time on bad leads.
Instant import into your CRM for seamless hand-offs.

The good news? You’ll start with a crisp, accurate spreadsheet—no more hours of manual research on Upwork or Google Sheets.

Day 16–30: Automate Hyper-Personalised Outreach

Craft In-Your-Face Personalisation at Scale

“Congrats on your funding!”—sound familiar? That’s not personalization. It’s noise. Instead:

Ava scans public signals: new hires, product launches, event sponsorships.
It builds ultra-specific snippets: “I saw Acme Corp hired three UX designers last month. Many of our customers in design-heavy teams….”
Your email reads like a 1:1 conversation, not a template.

Multi-Channel Cadences with Reasoned Follow-Ups

Email alone won’t cut it. Mix it up:

Email: Personalized intro + relevant asset.
Phone: Automated dialer, voicemail drops, SMS reminders.
LinkedIn: Connection requests with a custom note.

Ava schedules each touch based on best-practice cadences. No more “just checking in”—every follow-up has context.

Day 31–45: Track Performance & Motivate Your Team

KPI Dashboards and Incentives

Visibility is everything. Ava’s dashboard shows:

Daily activities: calls, emails, LinkedIn messages
Connect rates vs. no-shows
Meetings booked by rep

Use these insights to set explicit goals: 30 activities per day, 10 call attempts, 5 new meetings.

Align Incentives with Quality Activities

Too many reps chase volume over value. Instead:

Reward reps for call connects and qualified responses.
Bonus points for “no thank you” replies—they signal timing and pipeline intelligence.
Use data from Ava to iterate on goals each week.

The result? Reps stay motivated, pipelines stay healthy, and you avoid the “scorched earth” spam tactics.

Day 46–60: Amplify with Account-Based Marketing Support

Run Targeted Ads and Collateral

Outbound meets ABM:

Upload your account list into LinkedIn Ads via Ava.
Serve custom ads to decision-makers 30 days before outreach.
Coordinate white papers, case studies, and one-pagers right from the platform.

Personal Touch: Gifts and Events

Small gestures go a long way:

Automate e-gift cards or swag drops to key contacts.
Schedule leadership dinners and video meetups.
Ava tracks RSVPs and follow-ups, turning events into pipeline.

Memorable moments = top-of-mind prospects.

Conclusion

Outbound sales doesn’t have to be a grind. In just 60 days, Ava can:

Define and enrich your target accounts
Craft hyper-personalised, multi-channel cadences
Track rep performance and tie incentives to real results
Fuel ABM campaigns that boost recognition

Ready to transform your outbound sales process? Discover how Ava can automate your entire workflow—and let your team focus on what matters: closing deals.

Take the next step and build your AI-driven outbound sales strategy today.
👉 Visit https://www.artisan.co to learn more and book a demo.