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Reduce support costs and elevate customer experiences with Q9 Labs’ AI customer service agents, offering unmatched efficiency and support automation.

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Reduce support costs and elevate customer experiences with Q9 Labs’ AI customer service agents, offering unmatched efficiency and support automation.

The Rise of Support Automation Tools in Customer Service

AI-driven support automation tools have reshaped how businesses interact with customers. From instant chat responses to 24/7 voice assistance, companies are racing to cut costs and improve satisfaction. Forethought has built one of the most recognised platforms here. But it’s not the only option on the market.

I’ve seen teams struggle with complex setups. Multiple workflows. Endless training sessions. The result? Delays, duplicated effort, rising costs. Sound familiar?

Let’s compare Forethought’s offering with a fresh contender: Q9 Labs’ AVA AI Voice Agent. We’ll explore strengths, limitations and why AVA stands out among support automation tools today.

Forethought: Strengths and Limitations

Forethought has earned praise across industries. They champion a multi-agent system trained on past tickets and policies. Their stats are impressive:

15× ROI on average
55% faster first response
Up to 98% resolution rate

What Forethought Does Well

Omnichannel support across chat, email, voice
Automated ticket classification and routing
AI-surfaced insights to close knowledge gaps
An AI copilot for human agents

Forethought’s platform can predict ticket priority and best-fit agent before a human even sees it. That’s an efficiency win.

Where It Falls Short

Complex setup: You may need weeks to train custom workflows.
Workflow duplication: Teams build thousands of rules that overlap.
High overhead: Maintenance can eat into ROI if you’re not a large enterprise.
Generic model: One-size-fits-all approach may miss industry specifics.

In short, Forethought is powerful. But for many small to medium-sized enterprises, the learning curve and hidden costs can outweigh the gains.

Q9 Labs’ AVA AI Voice Agent: Your Next Support Automation Tool

Meet AVA AI Voice Agent, Q9 Labs’ answer to simple, cost-effective support automation tools. Designed with SMBs and regional teams in mind, AVA brings:

24/7 sales & support calls with natural language understanding
Lead qualification that boosts conversion rates
Up to 80% cost reduction, with calls as low as $1 each
Fast deployment—get live in days, not weeks

We’ve piloted AVA across the UAE, United States, Europe and Southeast Asia. The result? Faster onboarding and measurable ROI from month one.

Key Benefits of AVA

Simplicity: A plug-and-play setup that skips endless configuration
Customisation: Trained on your own scripts, policies and FAQs
Scalability: Handles thousands of calls without extra headcount
Data-driven insights: Real-time dashboards to track resolution rates and agent handovers

Side-by-Side Comparison

Feature
• Deployment Time
– Forethought: Several weeks to configure
– AVA: Live in days

• Cost per Interaction
– Forethought: Varies by usage tier
– AVA: ~$1 per call

• Complexity
– Forethought: Multi-agent system, custom workflows
– AVA: Single-agent focus, easy rules engine

• Industry Fit
– Forethought: Enterprise-grade, broad use cases
– AVA: Tailored for SMBs, education, retail, finance

Real-World Impact

Last quarter, a mid-sized ecommerce retailer in Europe switched to AVA. They cut customer support spending by 70% in six weeks. No extra servers. No new hires. Just AVA on the phone, 24/7.

And it’s not just retail. Educational institutions lean on support automation tools to handle admissions enquiries. Recruitment agencies automate applicant FAQs. Finance firms deflect routine calls. AVA scales with you.

Choosing the Right Support Automation Tools for Your Business

When you’re evaluating support automation tools, keep these pointers in mind:

Total cost of ownership – Beyond licensing fees.
Ease of integration – Will it plug into your existing CRM or helpdesk?
Customisation level – Can you train the AI on your own data?
Speed to value – How quickly will you see ROI?
Scalability – Does it grow with call volume and new channels?

For many small to medium-sized enterprises, AVA’s low setup time and clear pricing make it a top choice.

Conclusion

Support automation tools should simplify your life, not complicate it. Forethought shines in large-scale enterprise environments but can feel overwhelming and costly for smaller teams. Q9 Labs’ AVA AI Voice Agent brings focused power, swift deployment and transparent pricing to the table.

Ready to see AVA in action?
Book your demo today at q9labs.ai and discover why our AI agents are the superior choice for customer service automation.

Optimize your customer support with ease. Visit https://q9labs.ai now!