Explore the 11 best social media management tools of 2025 and discover their top alternatives to streamline your social media tasks.

Managing multiple social media platforms can be overwhelming, especially for creators and small businesses. From creating and scheduling posts to analyzing performance, the right tools can make all the difference. In this guide, we’ll delve into the top 11 social media management tools of 2025 and their best alternatives to help you optimize your social media strategy.

1. Buffer

Best for: Creators and small business owners

Buffer remains a favorite for its simplicity and robust features. It offers a free plan for up to three social media channels and affordable pricing starting at $6/month per channel. Notable features include:

Create Space: Store ideas and curated content on the go.
Streaks: Build and maintain a consistent posting habit.
Start Page: Create customizable landing pages that reflect your authentic brand.

Alternatives:
– Loomly: Ideal for freelance social media managers with excellent collaboration features.
– Metricool: Offers comprehensive scheduling and landing page customization starting at $22/month.

2. Hootsuite

Best for: Mid-sized businesses practicing social listening

Hootsuite is renowned for its powerful social listening capabilities and team management features. Although it lacks a free plan, it offers a 30-day free trial. Pricing starts at €149/user/month for five social media channels.

Key Features:
– Extensive social listening dashboard.
– Granular team member access control.
– Competitor analysis within social media reports.

Alternatives:
– Keyhole: Superior social listening with a more user-friendly dashboard.
– Mention: Combines social listening with essential management features starting at $49/month.

3. Tailwind

Best for: Managing your Pinterest account

Tailwind excels in Pinterest management, offering a free plan with limited posts and paid plans starting at $19.99/month for 400 posts. Features include:

Scheduled pin posting at preset intervals.
Browser extension for easy pin creation.
SmartGuide for best practice recommendations.

Alternatives:
– Hypefury: Focused on X (formerly Twitter) with auto-comments and inspiration panels.
– Shield: Tailored for LinkedIn with in-depth analytics starting at $15/month.

4. SocialPilot

Best for: Social media agencies

SocialPilot is designed for agencies managing multiple clients, offering separate branded dashboards and automated reporting. Pricing starts at $30/month for one user and seven social media accounts.

Key Features:
– Whitelabeled dashboards for clients.
– Simple approval processes with shareable links.
– Automated personalized performance reports.

Alternatives:
– Sendible: Scalable for growing agencies with similar features starting at $29/month.
– Pallyy: Offers customized colors and straightforward feedback overviews starting at $25/month.

Best for: Zoho users

Zoho Social integrates seamlessly with other Zoho products, making it perfect for businesses already in the Zoho ecosystem. Pricing begins at $15/month for one user and 11 social media channels.

Key Features:
– Integration with Zoho CRM and Desk.
– Customized social listening dashboards.
– Automated reposting of top-performing posts.

Alternatives:
– HubSpot: Comprehensive social media management integrated with HubSpot CRM starting at $890/month.
– MeetEdgar: Focuses on content repurposing and scheduling starting at $29.99/month.

Best for: Using one tool for social media marketing and influencer marketing

Sprout Social offers a premium experience with features like influencer collaboration and employee advocacy. Pricing starts at $199/seat/month for five social media profiles.

Key Features:
– Super aesthetic performance reports.
– Built-in influencer marketing software.
– Employee advocacy for curated social feeds.

Alternatives:
– Meltwater: All-in-one tool with media relations and influencer marketing.
– Brandwatch: Extensive influencer database and consumer intelligence features.

7. Oktopost

Best for: B2B companies

Oktopost specializes in B2B social media management, offering unique features like campaign assignment and buyer journey tracking. Pricing is available upon request.

Key Features:
– Premade dashboards by B2B experts.
– Campaign-specific post assignments.
– Comprehensive buyer journey tracking.

Alternatives:
– Content Studio: B2B-oriented with content curation and scheduling starting at $29/month.
– Missinglettr: Drip social media campaigns for ongoing engagement starting at $15/month.

8. Later

Best for: Getting agency support

Later combines social management with agency support, making it ideal for those looking to outsource their social media efforts. Pricing starts at $25/month for nine social media profiles.

Key Features:
– Media Library for storing images and posts.
– Automatic creator attribution from Instagram imports.
– Comprehensive agency services including strategy formation and audience management.

Alternatives:
– SocialBee: Offers agency services with content marketing starting at $29/month.

9. Socialinsider

Best for: Social media analytics

Socialinsider is perfect for those needing in-depth analytics without traditional management features. Pricing starts at $99/month for up to 20 social media accounts.

Key Features:
– Competitor performance comparison.
– Content pillar performance discovery.
– Easy-to-use analytics dashboard.

Alternatives:
– Rival IQ: Designed for agencies with multi-company dashboards starting at $239/month.
– Siftsy: Focuses on comment analysis with custom pricing.

10. Manychat

Best for: Chat automation

Manychat enhances social media marketing with robust chat automation features. Pricing begins at $15/month and varies based on the number of contacts.

Key Features:
– Template gallery for customized DM campaigns.
– 24/7 chat automation for social DMs.
– AI assistant for workflow setup.

Alternatives:
– Linkdm: Instagram-exclusive chat automation starting at $19/month.
– Spurnow: Comprehensive AI customer service with custom pricing.

11. Sprinklr

Best for: Enterprise organizations

Sprinklr offers an enterprise-grade solution with extensive customization and integration capabilities. Pricing is available upon request.

Key Features:
– Persona apps for streamlined metric viewing.
– AI-powered image detection.
– Comprehensive social listening and advertising features.

Alternatives:
– Khoros: Combines community tools with social management for a unified experience.

Choosing the right social media management platform can be daunting due to the plethora of options available. Here are five critical questions to guide your selection:

Does the platform connect with all major social networks?
Ensure the tool integrates with current and future social media channels you plan to use.
Does it offer strong reporting features?
Comprehensive analytics are essential for measuring ROI and refining strategies.
Are collaboration tools robust?
Essential for teams and agencies, look for features like permission control and workflow management.
Is the pricing scalable?
Choose a tool that grows with your business without breaking the bank.
Does it have specialized features you need?
Unique features like influencer marketing or AI-powered content creation can set a tool apart.

Conclusion

Selecting the right social media management tool can significantly enhance your social media strategy, saving you time and boosting engagement. Whether you’re a creator, small business, or enterprise, there’s a tool tailored to your needs.

Ready to transform your social media management? Try Postel for free and leverage AI-powered content creation to elevate your social presence effortlessly.