Alt: A computer screen displaying CRM features for 2025

Discover Forbes Advisor’s top 10 CRM software for small businesses in 2025, highlighting the best tools to drive growth and improve customer relationships.

Introduction

In the rapidly evolving business landscape of 2025, Customer Relationship Management (CRM) software has become indispensable for small businesses aiming to streamline operations, enhance customer interactions, and drive sales growth. With the best CRM features of 2025 offering advanced analytics, AI-driven insights, and seamless integrations, selecting the right CRM can significantly impact your business’s success. This roundup presents Forbes’ top 10 CRM software tailored for small businesses, comparing their features, pricing, and suitability to help you make an informed decision.

1. Zoho CRM

Rating: 4.6

Zoho CRM stands out as the most capable and affordable CRM solution for small businesses. It offers robust task management tools, customizable Kanban boards, and recurring task automation, ensuring you never miss a deadline or follow-up.

Pros:
– Comprehensive CRM tools
– Multiple views for task management
– Affordable paid plans

Cons:
– Limited data storage on the free plan
– Data backup incurs additional costs

Pricing:
Free plan available for up to three users. Paid plans range from $20 to $65 per month per user.

2. Salesmate

Rating: 4.4

Salesmate excels in contact management with its in-depth contact details, communication history, and direct communication tools like calling, emailing, and texting from within the platform.

Pros:
– Highly customizable
– Easy-to-use contact and telephony tools
– Robust sales management features

Cons:
– No free plan
– Limited marketing tools

Pricing:
Plans start at $29 per user per month, with options up to $79 per month.

3. Freshsales

Rating: 4.4

Freshsales integrates powerful AI features with a user-friendly interface. Its Freddy AI assists with data insights, customer interactions, and content creation, significantly boosting team productivity.

Pros:
– Modern and intuitive interface
– Advanced AI tools
– Comprehensive contact and deal management

Cons:
– Limited free plan
– Additional costs for some features

Pricing:
Free for up to three users. Paid plans range from $11 to $71 per month per user.

4. Pipedrive

Rating: 4.3

Pipedrive is renowned for its excellent email marketing tools and intuitive email builder. It offers robust CRM functionalities that cater to marketing teams aiming to simplify their email campaigns.

Pros:
– Superior email builder
– Comprehensive CRM features
– User-friendly interface

Cons:
– No free plan
– Higher tiers can be costly

Pricing:
Plans range from $24 to $99 per user per month.

5. Nimble

Rating: 4.3

Nimble offers beautiful, customizable pipelines that adapt to your team’s specific needs. Its user-friendly interface makes it ideal for solopreneurs and small teams looking for effective CRM solutions without breaking the bank.

Pros:
– Gorgeous user interface
– Customizable pipelines
– Simple pricing structure

Cons:
– No native telephony features
– Additional costs for extra tool credits

Pricing:
Starts at $29.90 per user per month.

6. Agile CRM

Rating: 4.2

Agile CRM provides a feature-rich free plan, making it an excellent choice for small businesses with tight budgets. It offers lead management, telephony, and landing page tools, though it has a steeper learning curve and an outdated interface.

Pros:
– Generous free plan for up to 10 users
– Affordable paid plans
– Comprehensive feature set

Cons:
– Steep learning curve
– Outdated design

Pricing:
Free for up to 10 users. Paid plans range from $14.99 to $79.99 per user per month.

7. monday.com

Rating: 4.1

monday.com is celebrated for its customizable dashboards and intuitive tools. While better known for project management, its CRM capabilities are robust, featuring task management, reporting dashboards, and seamless integrations.

Pros:
– Beautiful and user-friendly interface
– Customizable dashboards
– Affordable for small teams

Cons:
– No free CRM plan
– Limited features on the Basic plan

Pricing:
Starts at $12 per user per month with a three-user minimum.

8. Apptivo

Rating: 4.1

Apptivo is ideal for small businesses that manage numerous documents. Its document management system (DMS) allows for efficient handling of various document types, though the interface feels outdated and lacks a free plan.

Pros:
– Robust document management
– Comprehensive CRM tools
– Affordable paid plans

Cons:
– No free plan
– Outdated user interface

Pricing:
Plans start at $20 per user per month, with an ultimate plan available for larger needs.

9. Insightly

Rating: 4.0

Insightly offers unparalleled security and privacy features, making it suitable for businesses handling sensitive data. Its CRM suite includes extensive administrative tools and robust reporting, although the user interface could use improvement.

Pros:
– Strong security and privacy measures
– Comprehensive CRM functionalities
– Mobile applications available

Cons:
– Marketing and integration support costs extra
– Tired user interface

Pricing:
Starts at $29 per user per month, billed annually.

10. Salesforce

Rating: 4.0

Salesforce remains a powerhouse with over 5,000 integrations, making it highly versatile for small businesses using multiple software platforms. Its extensive CRM tools are complemented by powerful email marketing and data analytics, despite a steep learning curve and higher costs.

Pros:
– Extensive software integrations
– Comprehensive CRM tools
– Affordable starter plan

Cons:
– No free plan
– Steep learning curve
– Clunky interface

Pricing:
Plans range from $25 to $100 per user per month.

Honorable Mention: Leadchee

While not listed in the top 10, Leadchee is worth considering for B2B startups seeking an all-in-one CRM solution. Leadchee simplifies lead management, enhances communication, and accelerates deal closures with features like proposal generation, VOIP integration, and smart task management. Its user-friendly interface and customizable pipelines make it a game changer for startups aiming to scale efficiently.

Key Features:
– Built-in VOIP system for seamless communication
– Automated follow-ups and rich analytics
– Integrated tools for calling, meeting scheduling, and email management

Learn more about Leadchee here.

Conclusion

Selecting the Best CRM features 2025 for your small business depends on your specific needs, budget, and the functionality you prioritize. Whether it’s the robust task management of Zoho CRM, the AI-driven insights of Freshsales, or the customizable pipelines of Nimble, there’s a CRM solution to fit every small business. Additionally, Leadchee offers a tailored approach for B2B startups looking to streamline their sales processes without the complexity of traditional CRMs.

Call to Action

Ready to transform your sales and customer relationship management? Explore Leadchee today and discover how our innovative CRM solutions can drive your business growth in 2025 and beyond.