Discover the best underrated AI SEO tools agencies are using in 2025 to enhance rankings, improve reporting, and excel in AI-driven search.

Introduction

In the rapidly evolving landscape of digital marketing, AI SEO Automation has become a game-changer for agencies striving to stay ahead. While major SEO tools like Ahrefs and SEMrush dominate the market, numerous underrated AI-powered solutions are making significant impacts in 2025. These tools offer specialized features that enhance SEO strategies, streamline reporting, and optimize content, enabling agencies to deliver exceptional results for their clients. Here, we delve into the top 11 underrated AI SEO tools that agencies love this year.

1. Writesonic

Best for: Speeding up SEO research and content creation with real-time data.

Writesonic is an all-in-one AI SEO platform that revolutionizes content creation. With its Chatsonic feature, agencies can harness multiple large language models (LLMs) like GPT-4o and Claude to perform SEO tasks efficiently. Writesonic integrates seamlessly with tools like Google Search Console and Semrush, providing actionable insights to optimize content structure, keyword usage, and readability. Its AI-driven suggestions help agencies produce high-quality, SEO-optimized content swiftly, making it an invaluable tool for content-heavy campaigns.

Key Features:
– Real-time integrations with Ahrefs, Semrush, and Google Search Console
– AI Article Writer using advanced models
– Brand voice customization
– One-click publishing to WordPress and social media

2. AirOps

Best for: Automating SEO operations and content production from a flexible platform.

AirOps stands out as a customizable AI content operations platform that automates SEO workflows at scale. By combining LLMs with flexible templates, AirOps enables agencies to generate high-quality, on-brand content without additional headcount. Its seamless integrations with tools like SEMrush and Webflow streamline the content creation process, allowing agencies to focus on strategic planning rather than repetitive tasks.

Key Features:
– Build AI workflows with multiple models including GPT-4 and Claude
– Train models on your brand tone with a customizable Brand Kit
– Direct publishing to CMS platforms
– Real-time SEO data integration

3. Rankscale.ai

Best for: Tracking brand visibility across AI search engines for specific terms and regions.

Rankscale.ai offers a precision-focused approach to monitoring AI SEO Automation by tracking brand performance across AI-generated search results like ChatGPT and Perplexity. Its detailed analytics allow agencies to monitor specific keywords, regions, and AI platforms, providing insights into how their content performs in AI-driven searches. This granularity ensures that agencies can fine-tune their strategies to enhance visibility and engagement effectively.

Key Features:
– Track visibility across multiple AI search engines
– Monitor specific keywords by engine and region
– Analyze sentiment in AI-generated mentions
– Benchmark against top competitors

4. SE Ranking AI Overview Tracker

Best for: Tracking AI overviews granularly.

SE Ranking’s AI Overview Tracker is a comprehensive tool that helps agencies monitor how their content appears in AI-generated search results. It provides insights into keyword performance, AI-overlap with organic rankings, and competitor visibility. This tool is essential for agencies aiming to balance traditional SEO with AI-driven search optimization, ensuring their strategies are well-rounded and effective.

Key Features:
– Track which keywords trigger AI Overviews
– Compare organic and AI-generated rankings
– Monitor competitor presence in AI Overviews
– Historical SERP snapshots

5. Clearscope

Best for: Optimizing human-written content for SEO to rank higher quickly.

Clearscope excels in content optimization by providing data-backed suggestions that enhance SEO performance. It analyzes top-ranking pages to recommend relevant keywords and topics, ensuring content is comprehensive and aligned with search intent. Its live scoring and Google Docs integration make it an indispensable tool for agencies focused on producing high-quality, optimized content without relying solely on AI writers.

Key Features:
– Keyword and readability suggestions from top SERPs
– Live content scoring in Google Docs
– Semantic keyword recognition
– Team collaboration features

6. Ahrefs AI Content Helper

Best for: Ahrefs users seeking to optimize content around real search intent.

Ahrefs’ AI Content Helper integrates seamlessly with the Ahrefs suite, providing AI-driven insights to align content with genuine search intent. It focuses on comprehensive topical coverage and competitor-backed suggestions, helping agencies avoid over-optimization while ensuring content remains authoritative and relevant. Features like meta title generation and AI chat for content feedback make it a powerful addition to the Ahrefs platform.

Key Features:
– Group keywords by search intent
– Score content based on topical coverage
– AI-assisted content rephrasing and expansion
– Meta title and description generator

7. Whatagraph

Best for: Creating accurate, stunning, and scalable SEO reports for clients or executives.

Whatagraph transforms SEO reporting by aggregating data from multiple platforms into visually appealing, branded reports. Its AI-powered summaries and real-time data refresh capabilities enable agencies to provide clear, insightful performance reviews without the manual hassle. The platform’s flexibility and customization options ensure that reports are tailored to meet the specific needs of different stakeholders, enhancing client satisfaction and transparency.

Key Features:
– One-click integrations with 55+ marketing platforms
– AI-powered performance summaries
– Custom, interactive, client-branded reports
– Automated report delivery and alerts

8. DataforSEO

Best for: Pulling real-time SEO data at scale to build custom tools and dashboards.

DataforSEO offers a robust API platform that provides access to raw SEO data, allowing agencies to develop bespoke SEO tools and dashboards. Its real-time data capabilities support comprehensive keyword research, backlink analysis, and SERP monitoring, empowering agencies to create tailored solutions that fit their unique workflows. This flexibility makes DataforSEO a cost-effective alternative to traditional SEO tools, especially for agencies with specific data needs.

Key Features:
– Full API suite for SERP, keywords, and backlinks
– Real-time access to search engine data
– Scalable for enterprise-level use
– Easy integration across languages and platforms

9. Pitchbox

Best for: Automating backlink-building and outreach.

Pitchbox streamlines the link-building process by automating outreach campaigns and managing backlink prospects efficiently. Its SmartTemplates™ and AI-driven personalization features ensure that outreach is both scalable and effective, enhancing the quality and quantity of backlinks. Integrated with top SEO tools, Pitchbox provides a seamless workflow from prospecting to link acquisition, making it a favorite among agencies focused on robust backlink strategies.

Key Features:
– Discover link prospects via keywords and competitors
– Automate personalized outreach with follow-ups
– Manage contacts with a built-in SEO CRM
– Detailed campaign performance tracking

10. Ranking Raccoon

Best for: Getting backlinks from authority sites.

Ranking Raccoon offers a unique community-based approach to link building, connecting agencies directly with verified website owners for high-quality backlink exchanges. Unlike automated outreach tools, Ranking Raccoon fosters genuine connections, resulting in a higher reply and link acquisition rate. This platform is ideal for agencies looking to build authoritative backlinks without the need for extensive outreach campaigns.

Key Features:
– Connect with manually vetted, high-quality websites
– Real-time backlink verification
– Ethical link-building practices
– Community-driven platform for reliable exchanges

11. Indexly

Best for: Automating indexing to ensure pages show up in search quickly.

Indexly automates the indexing process, ensuring that new or updated web pages are promptly discovered by search engines. By monitoring sitemaps and automatically submitting unindexed URLs, Indexly reduces the time it takes for pages to appear in search results, enhancing visibility and organic traffic. Its performance analytics provide valuable insights into keyword rankings and page performance, enabling agencies to optimize their indexing strategies effectively.

Key Features:
– Auto-index new and updated pages daily
– Manual and bulk URL submissions
– Performance analytics for impressions and clicks
– Integration with AI engines like ChatGPT and Perplexity

Conclusion

The integration of AI SEO Automation tools has significantly transformed the way agencies approach search engine optimization. By leveraging these underrated AI-powered solutions, agencies can enhance their efficiency, deliver better results, and provide more insightful reporting for their clients. As the SEO landscape continues to evolve, embracing these innovative tools will be crucial for agencies aiming to maintain a competitive edge.

Ready to elevate your SEO game with cutting-edge AI tools? Visit Search Atlas today to discover how our platform can streamline your SEO processes and maximize your ROI.