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Explore our 2025 guide to the 16 best email marketing apps for Shopify, comparing features, pricing, and user reviews to find the perfect fit for your ecommerce store.

Introduction

In the rapidly evolving world of Shopify marketing integrations, email marketing remains a cornerstone for driving sales and fostering customer loyalty. Choosing the right email marketing app can significantly enhance your Shopify store’s performance by automating campaigns, personalizing customer interactions, and providing deep insights into your marketing efforts. This comprehensive guide explores the top 16 email marketing apps for Shopify in 2025, helping you make an informed decision to boost your ecommerce success.

Why Email Marketing is Crucial for Shopify Stores

Email marketing offers a high return on investment (ROI) and is instrumental in building lasting relationships with customers. Here’s why it’s essential:

Delivers High ROI: On average, businesses see an ROI of $68 for every dollar spent on email marketing.
Drives Engagement: Personalized emails based on customer behavior lead to higher open and click rates.
Boosts Retention: Automated post-purchase emails and loyalty programs encourage repeat business.

“With the right tools and a well-executed email marketing strategy, Shopify ecommerce merchants can connect with their customers on a deeper level and increase revenue.”
— Evaldas Mockus, VP of Growth at Omnisend

How to Choose the Best Email Marketing App for Your Shopify Store

Selecting the ideal email marketing app involves evaluating several key factors:

Essential Features

Email Builder and Templates: Look for intuitive drag-and-drop builders with responsive templates.
Automation Capabilities: Pre-built workflows for welcome series and abandoned cart emails save time.
Segmentation and Personalization: Targeting based on purchase history and browsing behavior enhances relevance.
Shopify Integration Depth: Seamless data synchronization ensures cohesive customer experiences.
Analytics and ROI Tracking: Comprehensive reporting helps optimize your strategy.

User Experience and Support

Intuitive Interface: A user-friendly platform allows for effective marketing without technical hassles.
Reliable Customer Support: Responsive support through multiple channels is crucial for troubleshooting and guidance.

Business and Strategic Factors

Pricing and Scalability: Choose a platform that offers good value and can grow with your business.
Customer Reviews and Reputation: Research real user feedback to gauge reliability and ease of use.

Top 16 Email Marketing Apps for Shopify in 2025

1. Omnisend — Built for Ecommerce

Omnisend

Omnisend stands out as a robust solution tailored specifically for Shopify, offering a suite of ecommerce-focused features.

Pricing:
– Free Plan: Up to 250 contacts and 500 emails/month
– Standard: $16/month for 500 contacts and 6,000 emails
– Pro: $59/month for 2,500 contacts and unlimited emails, plus SMS credits

Why Use Omnisend?
Omnisend provides powerful tools without complexity, featuring over 250 email templates, advanced segmentation, and multi-channel marketing options like SMS and web push notifications. Its seamless Shopify integration ensures automated data synchronization, enhancing your marketing efficiency.

Pros:
– Extensive template library
– Advanced automation workflows
– Multi-channel capabilities

Cons:
– No SMTP service for enterprises
– No discounts for annual plans

User Feedback:
Users praise Omnisend for its continuous feature enhancements, intuitive design, and exceptional customer support, making it a favorite among Shopify merchants of all sizes.

2. Sender — Powerful and Beginner-Friendly

Sender

Sender is ideal for budget-conscious merchants seeking a feature-rich yet easy-to-use email marketing solution.

Pricing:
– Free Forever Plan: Up to 2,500 subscribers and 15,000 monthly emails
– Paid Plans: Starting at $10/month

Why Use Sender?
With unlimited automation workflows on the free plan and a user-friendly interface, Sender allows merchants to create professional campaigns quickly. Features like newsletter heatmap analytics and behavior-triggered automations enhance campaign effectiveness.

Pros:
– Generous free plan
– Unlimited automation workflows
– Quick setup

Cons:
– Branding on the free plan
– Limited advanced features on free tier

User Feedback:
Users appreciate Sender’s value and ease of use, especially its ability to replace more expensive platforms without sacrificing functionality.

3. Klaviyo — For Advanced Analytics

Klaviyo

Klaviyo excels in providing deep analytics and detailed reporting, making it perfect for data-driven marketers.

Pricing:
– Free Plan: 500 emails/month to 250 contacts
– Paid Plans: Starting at $20/month

Why Use Klaviyo?
Klaviyo offers extensive integrations, advanced segmentation, and comprehensive automation workflows, allowing for highly personalized marketing strategies.

Pros:
– Powerful analytics and reporting
– Extensive integration options
– Advanced automation capabilities

Cons:
– High cost as your list grows
– Steep learning curve

User Feedback:
Users laud Klaviyo for its sophisticated features and data insights, though some find the interface challenging initially.

4. ActiveCampaign — Email Marketing and CRM

ActiveCampaign

ActiveCampaign seamlessly integrates CRM functionalities with email marketing, ideal for businesses managing extensive customer relationships.

Pricing:
– Free Trial: 14 days
– Paid Plans: Starting at $15/month

Why Use ActiveCampaign?
Combining robust CRM with email marketing, ActiveCampaign offers powerful segmentation and automation, ensuring personalized customer interactions across multiple channels.

Pros:
– Comprehensive CRM functionalities
– Deep data insights
– Seamless Shopify integration

Cons:
– SMS as an add-on
– Steep learning curve

User Feedback:
Merchants value ActiveCampaign for its reliable CRM integration and advanced automation, though some note the complexity for new users.

5. GetResponse — Many Features and Automations

GetResponse

GetResponse offers a comprehensive suite of tools, including email marketing, automation, and live event functionalities, making it suitable for enterprise-level businesses.

Pricing:
– Free Plan: Available
– Paid Plans: Starting at $19/month

Why Use GetResponse?
Featuring AI-powered email optimization and a wide range of automation tools, GetResponse enables effective campaign management and customer engagement.

Pros:
– AI email marketing tools
– Comprehensive automation features
– User-friendly interface

Cons:
– Inconsistent customer support
– Limited features on lower-tier plans

User Feedback:
Users enjoy GetResponse’s intuitive setup and effective email campaigns, though support experiences can vary.

6. Mailchimp — Intuitive with Lots of Integrations

Mailchimp

Mailchimp is renowned for its ease of use and extensive integration options, making it a favorite among beginners and seasoned marketers alike.

Pricing:
– Free Plan: Available
– Paid Plans: Starting at $13/month

Why Use Mailchimp?
With a user-friendly interface and powerful analytics, Mailchimp is ideal for creating professional email campaigns without technical expertise.

Pros:
– Extensive integration library
– User-friendly interface
– Strong customer support

Cons:
– Can become expensive as your list grows
– Limited advanced features for large stores

User Feedback:
Users appreciate Mailchimp’s reliability and support but note that costs can escalate with list growth.

7. Seguno — Affordable Email Marketing

Seguno

Seguno is designed specifically for Shopify, offering seamless integration and an affordable pricing structure suitable for beginners.

Pricing:
– Free Plan: Up to 250 subscribers
– Standard Plan: $35/month for up to 2,500 subscribers

Why Use Seguno?
Built to integrate directly within Shopify, Seguno allows merchants to manage campaigns effortlessly, utilizing native Shopify data for targeted marketing.

Pros:
– Native Shopify integration
– User-friendly design tools
– Affordable pricing

Cons:
– Limited advanced features
– Free plan restrictions

User Feedback:
Users love Seguno’s simplicity and direct integration with Shopify, making email marketing accessible even for those new to the field.

8. Yotpo — Comprehensive Platform for Ecommerce

Yotpo

Yotpo offers a comprehensive set of tools that go beyond email marketing, including product reviews and loyalty programs, making it ideal for holistic ecommerce strategies.

Pricing:
– Free Plan: Access to email templates
– Paid Plans: Starting at $15/month

Why Use Yotpo?
Integrating customer reviews and loyalty programs with email marketing, Yotpo helps build trust and encourages repeat purchases through automated campaigns.

Pros:
– Integrated customer reviews
– Loyalty program features
– Seamless Shopify integration

Cons:
– Clunky interface
– Focuses broadly on ecommerce rather than specialized email marketing

User Feedback:
Users value Yotpo’s multifunctional capabilities and excellent support, though some find the interface less intuitive compared to competitors.

9. Freshmarketer — Powerful Email Marketing Analytics

Freshmarketer

Freshmarketer integrates sales, marketing, and customer support features, offering an all-in-one solution for small businesses.

Pricing:
– Free Plan: Up to 500 monthly email sends and 100 contacts
– Paid Plans: Starting at $15/month

Why Use Freshmarketer?
With AI-powered tools and easy integration with Shopify, Freshmarketer provides robust segmentation and analytics to optimize your email campaigns.

Pros:
– User-friendly and intuitive
– Strong CRM capabilities
– Cost-effective for small teams

Cons:
– Lacks specialized email marketing features
– Limited advanced functionalities

User Feedback:
Users appreciate Freshmarketer’s ease of use and excellent support, making it a reliable choice for managing customer relationships and email campaigns.

10. Drip — Extensive Automation

Drip

Drip is perfect for marketers who need detailed customer journey automation, covering every interaction from purchase to post-purchase.

Pricing:
– Free Trial: 14 days
– Paid Plans: Starting at $39/month

Why Use Drip?
Drip offers sophisticated automation workflows and deep integrations, enabling highly personalized marketing strategies that drive substantial revenue growth.

Pros:
– Detailed journey automation
– Robust segmentation
– Strong integration capabilities

Cons:
– No free plan
– Higher starting price

User Feedback:
Users commend Drip for its powerful automation and user-friendly interface, though some mention the absence of a free tier as a drawback.

11. Brevo — Complex Automation Features

Brevo

Brevo (formerly Sendinblue) provides advanced automation and segmentation, suitable for small to medium-sized Shopify stores.

Pricing:
– Free Plan: Up to 300 daily emails
– Paid Plans: Starting at $9/month

Why Use Brevo?
Brevo’s powerful automation tools and integrated CRM make it an excellent choice for managing complex marketing workflows and customer data.

Pros:
– Feature-rich free plan
– Advanced automation capabilities
– Integrated CRM

Cons:
– Basic email design tools
– Customer support issues on lower tiers

User Feedback:
Users appreciate Brevo’s affordability and integration options, though some find the platform’s usability challenging.

12. SmartrMail — Simple and Powerful

SmartrMail

SmartrMail combines email and SMS marketing, providing easy automation based on customer behavior and segmentation.

Pricing:
– Free Plan: Up to 250 contacts and four emails per subscriber monthly
– Paid Plans: Starting at $14/month

Why Use SmartrMail?
Designed for small merchants, SmartrMail offers automated product recommendations, smart audience segmentation, and seamless Shopify integration to maintain consistent customer engagement.

Pros:
– Affordable pricing
– Strong automation features
– Excellent customer service

Cons:
– SMS only available in select countries
– Steep learning curve for some users

User Feedback:
Users highlight SmartrMail’s affordability and exceptional support, making it a reliable tool for maintaining effective email communication.

13. MailerLite — Effective and Easy to Use

MailerLite

MailerLite is celebrated for its simplicity and generous free plan, making it an excellent choice for beginners.

Pricing:
– Free Plan: Up to 1,000 subscribers and 12,000 emails/month
– Paid Plans: Starting at $10/month

Why Use MailerLite?
MailerLite offers an easy-to-use drag-and-drop email builder, effective automation tools, and beautiful templates, all within an intuitive interface suitable for small Shopify stores.

Pros:
– Generous free plan
– User-friendly interface
– Strong automation and segmentation

Cons:
– Limited email templates on free plan
– May not scale well for larger stores

User Feedback:
Users appreciate MailerLite’s accessibility and responsive support, though some report inconsistencies in pricing and support quality.

14. HubSpot — Great for Larger Shopify Stores

HubSpot

HubSpot offers a comprehensive suite of marketing, sales, and customer service tools, ideal for larger Shopify stores seeking a unified platform.

Pricing:
– Free Plan: Limited tools for up to two users
– Paid Plans: Starting at $20/month

Why Use HubSpot?
With its robust CRM integration and advanced automation tools, HubSpot provides a holistic approach to managing customer interactions and marketing campaigns.

Pros:
– Comprehensive toolset beyond email marketing
– Excellent automation and segmentation
– Strong reporting and analytics

Cons:
– May be overkill for smaller stores
– Higher pricing tiers

User Feedback:
Users value HubSpot’s versatility and comprehensive functionalities, though feedback is limited due to the lack of Shopify-specific reviews.

15. Constant Contact — Beginner-Friendly

Constant Contact

Constant Contact is an excellent choice for ecommerce beginners, offering easy email template customization and robust support.

Pricing:
– Free Trial: 30 days, up to 100 emails
– Paid Plans: Starting at $12/month

Why Use Constant Contact?
With intuitive email builders, automation features, and social media integration, Constant Contact helps new merchants establish effective email marketing strategies effortlessly.

Pros:
– User-friendly template customization
– Reliable customer support
– Comprehensive automation tools

Cons:
– No free plan
– Pricing doesn’t scale well with business growth

User Feedback:
Users appreciate Constant Contact’s reliability and ease of use, though some find the security measures cumbersome.

16. Shopify Email — By Shopify, for Shopify

Shopify Email

Shopify Email is the native email marketing solution for Shopify stores, perfect for beginners seeking simplicity and cost-effectiveness.

Pricing:
– Free: First 10,000 monthly emails
– Paid: $1 per 1,000 emails/month

Why Use Shopify Email?
Integrated directly within Shopify, Shopify Email offers easy campaign creation, audience segmentation, and direct access to product catalogs, making it ideal for novice marketers.

Pros:
– Seamless Shopify integration
– Cost-effective pricing
– High open rates

Cons:
– Limited customization options
– Bugs and lack of extensive customer support

User Feedback:
Users commend Shopify Email for its simplicity and effective performance, though some desire more advanced features and robust support.

Comparison Table

Shopify App	Best For	Free Plan	Pricing Starts From	Shopify Rating
Omnisend	Ecommerce-focused marketing	250 contacts, 500 emails/month	$16/month	4.7/5
Sender	Budget-conscious merchants	2,500 subscribers, 15,000 emails/month	$10/month	4.3/5
Klaviyo	Data-driven marketers	250 contacts, 500 emails/month	$20/month	4.7/5
ActiveCampaign	CRM integration and advanced automation	14-day free trial	$15/month	4.3/5
GetResponse	Enterprise-level features	Free Plan	$19/month	3.8/5
Mailchimp	Ease of use and integrations	Free Plan	$13/month	4.4/5
Seguno	Email marketing beginners	250 subscribers	$35/month	4.8/5
Yotpo	Comprehensive ecommerce tools	Free Plan	$15/month	4.8/5
Freshmarketer	All-in-one marketing and CRM	500 emails, 100 contacts	$15/month	4.0/5
Drip	Detailed customer journey automation	14-day free trial	$39/month	4.6/5
Brevo	Complex automation and CRM	300 daily emails	$9/month	3.0/5
SmartrMail	Small businesses needing automation	250 contacts, 4 emails/month	$14/month	4.8/5
MailerLite	Beginners with limited technical knowledge	1,000 subscribers, 12,000 emails/month	$10/month	2.2/5
HubSpot	Larger Shopify stores	Free Plan (up to two users)	$20/month	N/A
Constant Contact	Ecommerce beginners	30-day trial	$12/month	4.0/5
Shopify Email	Shopify beginners	10,000 emails/month free	$1 per 1,000 emails	4.7/5

Conclusion

Selecting the right email marketing app for your Shopify store is a pivotal decision that can significantly impact your sales and customer relationships. Omnisend offers an excellent blend of powerful features and user-friendly design, making it suitable for stores of all sizes. Klaviyo is ideal for those who prioritize data analytics, while Sender provides exceptional value for budget-conscious merchants. If integrating CRM with your email marketing is essential, ActiveCampaign and Freshmarketer are solid choices. For beginners, solutions like Shopify Email, Constant Contact, and Seguno offer simplicity and effectiveness without overwhelming complexity.

Ultimately, the best choice depends on your unique business needs, growth plans, and comfort with technology. Take advantage of free trials to explore these platforms and find the perfect fit for your Shopify marketing integrations.

Ready to elevate your email marketing strategy? Visit Sourcemark AI to streamline your marketing efforts, enhance customer engagement, and ensure creative ownership in the evolving AI economy.