Explore our comprehensive review of the 18 best online form builders in 2025 to find the perfect tool for your business needs.

Online forms are indispensable tools for businesses, enabling efficient data collection, lead generation, customer feedback, and more. With the advancement of top form creation software, organizations can streamline their processes without the need for extensive coding knowledge. This comprehensive guide reviews the 18 best online form builders of 2025, helping you choose the perfect solution for your business needs.

1. HubSpot

Features

Embedded and pop-up forms
CRM integration
Automation and email marketing
Landing pages

Price

Free
Paid plans from $20/month

Pros

Intuitive drag-and-drop builder
Seamless CRM integration for managing contacts
Robust reporting and analytics

Cons

Limited customization on the free plan
Advanced features require higher-tier subscriptions

Recommended for

HubSpot is ideal for businesses seeking an all-in-one solution that combines form building with CRM and email marketing. Its free plan is perfect for startups and small teams looking to grow their contact base without initial costs.

Sign up to HubSpot for free

2. Fillout

Features

Extensive marketing integrations
Lead capture and payment features
Quizzes

Price

Free
Paid plans from $19/month

Pros

Generous free plan with unlimited forms
User-friendly interface suitable for complex forms
Strong marketing tools for lead generation

Cons

Documentation could be more detailed
Some advanced features require paid plans

Recommended for

Fillout is a solid choice for marketers and small growth teams who need powerful features without breaking the bank. Its free plan offers substantial capabilities, making it an excellent alternative to more restrictive platforms.

Try Fillout for free

3. AidaForm

Features

Attractive templates across 15 categories
Unlimited forms and surveys
Two subdomains

Price

Free
Paid plans from $15/month

Pros

Generous free plan with high limits
Easy to embed forms on websites
PDF responses available

Cons

Limited integrations compared to others
Payment features are restricted to higher plans

Recommended for

AidaForm is perfect for users needing a free form builder with aesthetically pleasing templates. Its affordable paid plans provide excellent value for businesses requiring more submissions and advanced features.

Try AidaForm for free

4. involve.me

Features

Interactive forms, quizzes, and funnels
AI-driven form builder
Conditional logic and various field types

Price

Free
Paid plans from $29/month

Pros

AI-powered suggestions streamline form creation
Highly interactive and personalized forms
Extensive integration options

Cons

Pricing can escalate with higher usage
Limited features on the free plan

Recommended for

involve.me is ideal for marketers and creators looking to build engaging, interactive forms and funnels. Its AI features and advanced customization options make it a powerful tool for personalized user experiences.

Try involve.me out for free

5. JotForm

Features

Over 10,000 templates
Email autoresponders
Multiple sharing options (iFrame, pop-up, lightbox)

Price

Free
Paid plans from $39/month

Pros

Largest selection of templates available
Easy integration with email marketing tools
Flexible form sharing options

Cons

Free plan includes JotForm branding
Higher-tier plans can be pricey for small businesses

Recommended for

JotForm is perfect for users seeking a vast array of template options and flexibility in form sharing. Its robust feature set caters to diverse needs, making it a popular choice among various user segments.

Try JotForm out for free!

6. Typeform

Features

Conversational forms and surveys
Conditional logic
Integration with CRM and email marketing tools

Price

Free
Paid plans from $35/month

Pros

Highly engaging, personalized form experience
Modern and attractive design templates
Simple setup and editing

Cons

Higher pricing for advanced features
Forms can be lengthy, potentially reducing completion rates

Recommended for

Typeform is ideal for businesses prioritizing user engagement and brand presentation. Its conversational style forms are perfect for companies wanting to offer a personalized experience to their users.

Try Typeform here for free

7. Tally

Features

Minimalistic, fast interface inspired by Notion
Comprehensive field options
Integrations with Google Sheets, Notion, Slack, Airtable

Price

Free
Paid plans from $29/month

Pros

Easy to use with a unique typing interface
Flexible form usage across multiple platforms
No-code customization with powerful features

Cons

Submissions table not mobile responsive
Limited features in the free plan

Recommended for

Tally is perfect for users needing a quick, versatile form builder for various platforms. Its intuitive interface and comprehensive customization options make it a strong alternative to more traditional form builders.

Try Tally for free

8. 123FormBuilder

Features

Extensive CSS customization
Automation and payment processing
Integrates with major website platforms

Price

Free
Paid plans from $37/month

Pros

Excellent customer support with live chat
Easy embedding on platforms like Shopify and WordPress
Robust autoresponder and automation features

Cons

Payment processing can be expensive
Higher-tier plans are necessary for advanced features

Recommended for

123FormBuilder is suited for businesses seeking excellent support and seamless integrations with various website platforms. Its robust customization and automation make it a versatile choice for diverse needs.

Try it out today for free!

9. Elementor

Features

Integrated website and form builder for WordPress
Pro widgets including pricing tables and testimonials
Drag-and-drop form widget

Price

Free
Pro pack from $49/year

Pros

Comprehensive website building alongside form creation
Easy drag-and-drop interface for forms
Extensive library of widgets and plugins

Cons

Full functionality requires purchasing the Pro pack
Can be overwhelming for users solely needing form building

Recommended for

Elementor is ideal for WordPress users who want an integrated solution for building websites and forms. Its powerful features and extensive customization options make it a top choice for comprehensive site management.

Get Elementor Pro

10. Zoho Forms

Features

CRM and email hosting integration
Long-form and detailed forms
Payment gateway integrations

Price

Free
Paid plans from $12/user/month

Pros

Comprehensive integration with Zoho’s suite of tools
Suitable for complex, detailed data collection
Strong security and compliance features

Cons

Steeper learning curve due to extensive options
Limited gamification and interactive features

Recommended for

Zoho Forms is perfect for businesses already using Zoho’s ecosystem, needing detailed forms integrated with CRM and other Zoho services. Its robust features cater to data-driven organizations requiring comprehensive data management.

Try Zoho for free!

11. Optimonk

Features

Onsite journey optimization
Gamification options like wheel of fortune
A/B testing for forms

Price

Free
Paid plans from $29/month

Pros

Engaging templates aimed at increasing conversions
Flexible form display rules based on user behavior
Real-time optimization and testing

Cons

Pricing based on page views can be unpredictable
Branding appears on forms unless upgraded

Recommended for

Optimonk is ideal for website owners focused on converting visitors into customers through engaging and optimized forms. Its advanced targeting and gamification features enhance user interaction and conversion rates.

Sign up to Optimonk for free!

12. Convertful

Features

Variety of opt-in form types (popups, sidebars)
Element types like testimonials and videos
Display conditions based on user actions

Price

Free
Paid plans based on page views

Pros

Diverse form types and creative elements
Easy to set up conditional display rules
Suitable for integration with marketing tools

Cons

Costs scale with page views rather than usage
Limited features on free plan compared to others

Recommended for

Convertful is perfect for marketers seeking versatile form types and creative elements to enhance user engagement. Its conditional display options allow for targeted form presentations based on user interactions.

Sign up to Convertful for free!

13. Paperform

Features

Over 500 templates and 2,000 integrations
Payment processing and booking schedules
Custom HTML & CSS capabilities

Price

Free trial for 14 days
Paid plans from $29/month

Pros

Highly customizable with extensive integrations
User-friendly interface resembling document editing
Supports complex calculations and conditional logic

Cons

No free plan available, only a trial
Higher-tier plans are necessary for significant usage

Recommended for

Paperform is ideal for small to medium-sized businesses needing a highly customizable form builder that integrates seamlessly with various third-party services. Its comprehensive feature set supports complex business needs.

Try PaperForm for free!

14. Moosend

Features

Unbranded email marketing forms
Conditional display rules
JavaScript customization

Price

Free
Paid plans from $9/month

Pros

Easy-to-use interface ideal for beginners
Unlimited, unbranded emails on free plan
Extensive integration options

Cons

Limited form template variety
Primarily focused on newsletter signups

Recommended for

Moosend is perfect for entrepreneurs and small businesses focused on building their subscriber base through simple, effective forms. Its affordability and ease of use make it a strong alternative to more complex form builders.

Sign up to Moosend for free!

15. Ninja Forms

Features

WordPress plugin with extensive templates
Payment processing integration
Support for multiple sites on Pro plan

Price

Free
Paid plans from $99/year

Pros

Seamless integration with WordPress
Clean and user-friendly interface
Supports advanced form functionalities with add-ons

Cons

Pop-up forms require additional plugins
Higher cost for Pro features

Recommended for

Ninja Forms is the best solution for WordPress users who need a reliable and flexible form builder. Its easy integration and extensive template library make it ideal for quickly setting up forms on WordPress sites.

Try Ninja Forms out for yourself!

16. Gravity Forms

Features

Advanced form creation with file uploads and CAPTCHA
Customizable submission behavior
Extensive add-ons for enhanced functionality

Price

Paid plans from $59/year

Pros

Highly customizable with advanced options
Strong spam protection features
Integrates with various email services and payment gateways

Cons

Steeper learning curve for beginners
No free plan available

Recommended for

Gravity Forms is excellent for WordPress users needing advanced forms with comprehensive customization. Its powerful features are suited for businesses requiring detailed data collection and secure form submissions.

Try Gravity Forms out for yourself!

17. Cognito Forms

Features

Unlimited forms on free plan
Conditional logic and file uploads
Stripe payment integration

Price

Free
Paid plans from $19/month

Pros

Generous free plan with high entry limits
Easy to set up conditional logic
Supports online payments through Stripe

Cons

Design options are limited and uniform
PayPal integration available only on higher plans

Recommended for

Cognito Forms is ideal for users seeking a cost-effective form builder with essential features. Its unlimited forms on the free plan make it a great choice for businesses on a tight budget needing reliable form creation.

Try Cognito Forms for free!

18. Wufoo

Features

Over 400 customizable templates
Payment integration with PayPal and Square
Extensive integration options

Price

Free
Paid plans from $22/year

Pros

Wide variety of templates to choose from
Easy payment integration
Affordable pricing for basic features

Cons

Limited form editor updates
Confirmation email setup is not intuitive

Recommended for

Wufoo is suitable for businesses looking for an affordable and straightforward form builder with essential features. Its extensive template library and payment integration make it a solid option for various needs.

Try Wufoo for free!

Conclusion: The Best Online Form Builder Goes to…

With numerous options available, selecting the right top form creation software depends on your specific needs. HubSpot stands out as our top choice due to its ease of use, comprehensive features, and free plan offering substantial benefits. However, Fillout, AidaForm, involve.me, 123FormBuilder, and JotForm also provide excellent alternatives with diverse functionalities tailored for different business requirements.

For those using WordPress, plugins like Elementor and Ninja Forms offer seamless integration and powerful form-building capabilities directly within your website backend. Ultimately, the best online form builder aligns with your business goals, budget, and technical proficiency.

Ready to enhance your data collection and streamline your processes? Explore JotForm today!