Explore Forbes Advisor’s top 10 CRM software for 2025, featuring comprehensive CRM software comparison to help you choose the best tools for your business.

Introduction

In 2025, choosing the right Customer Relationship Management (CRM) software is crucial for businesses aiming to enhance customer interactions, streamline processes, and drive growth. This CRM software comparison highlights the top 10 CRM tools selected by Forbes Advisor, each offering unique features tailored to meet diverse business needs. Whether you’re a small startup or a mid-sized enterprise, this list will help you make an informed decision to propel your business forward.

Zoho CRM

Zoho CRM

Best Value for Money

Rating: 4.6/5

Starting Price: Free; $20.00 per user per month (billed monthly)

Pros:
– Comprehensive feature set
– Intuitive user interface
– Affordable pricing plans

Cons:
– Free plan limited to three users
– Data and file storage restrictions
– Additional costs for data backup

Expert Take: Zoho CRM stands out as the best value for money, offering a robust suite of tools that cater to the needs of most SMBs without breaking the bank. Its seamless integrations and user-friendly interface make it an ideal choice for businesses looking to optimize their customer relationships effectively.

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Salesmate

Best for Customization

Rating: 4.4/5

Starting Price: $29.00 per user per month (billed monthly)

Pros:
– Highly customizable
– Supports telephony, SMS, and email
– Easy navigation

Cons:
– No free plan available
– Basic plan has limited storage and marketing tools

Expert Take: Salesmate excels in customization, allowing businesses to tailor the CRM to their specific workflows. Its comprehensive toolset and ease of use make it perfect for teams across various industries seeking a personalized CRM experience.

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Freshsales

Best for AI-Powered Workflows

Rating: 4.4/5

Starting Price: Free; $11.00 per user per month (billed monthly)

Pros:
– User-friendly interface
– Powerful AI features
– Robust deal and contact management

Cons:
– Limited features on the free plan
– Costly customization add-ons
– Support available only 24/5

Expert Take: Freshsales leverages artificial intelligence to enhance CRM functionalities, making it a top choice for businesses looking to incorporate AI-driven insights into their workflows. Its intuitive design and powerful tools facilitate efficient customer management.

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Pipedrive

Best for Email Marketing

Rating: 4.3/5

Starting Price: $14.00 per user per month (billed annually)

Pros:
– Excellent email builder
– Robust lead and deal management
– User-friendly software

Cons:
– No free plan
– Add-ons and paid plans can be costly

Expert Take: Pipedrive is ideal for businesses prioritizing email marketing. Its comprehensive email tools and effective lead management features help streamline marketing efforts and boost sales conversions.

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Nimble CRM

Best for Solopreneurs and Small Teams

Rating: 4.3/5

Starting Price: $29.90 per user per month (billed monthly)

Pros:
– Gorgeous user interface
– Simple pricing structure
– Powerful CRM features

Cons:
– No free plan
– Costly add-ons
– Lacks native telephony tools

Expert Take: Nimble offers a sleek and intuitive interface, making it perfect for solopreneurs and small teams. Its streamlined features ensure effective customer management without unnecessary complexity.

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Agile CRM

Best for Teams Needing a Free Plan

Rating: 4.2/5

Starting Price: Free; $14.99 per user per month (billed monthly)

Pros:
– Feature-packed free plan
– Intuitive tools
– Affordable paid plans

Cons:
– Advanced access controls only for Enterprise
– Outdated user interface
– Limited AI functionality

Expert Take: Agile CRM is perfect for businesses seeking a robust free CRM solution. Its extensive free features and affordable paid plans make it a valuable choice for startups and growing teams.

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monday.com

Best for Startups and New Teams

Rating: 4.1/5

Starting Price: Free; $12.00 per user per month (three-user minimum, billed monthly)

Pros:
– Beautiful, user-friendly interface
– Robust task and deal tools
– Extensive integrations

Cons:
– Limited features on free and basic plans
– Security and admin tools only in top plans
– Fewer bespoke CRM features compared to competitors

Expert Take: monday.com offers an aesthetically pleasing and easy-to-use platform, making it an excellent choice for startups and new teams looking to manage tasks and deals efficiently.

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Apptivo

Best for End-to-End Workflows

Rating: 4.1/5

Starting Price: $20.00 per user per month (billed monthly)

Pros:
– Comprehensive lead and contact management
– Integrations and automation tools
– Affordable paid plans

Cons:
– Steep learning curve
– No free plan
– Nonintuitive user interface

Expert Take: Apptivo is a powerful CRM that supports end-to-end workflows, making it suitable for businesses needing comprehensive tools to manage leads and convert them into paying customers.

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Insightly

Best for Privacy and Data Control

Rating: 4.0/5

Starting Price: $29.00 per user per month (billed annually)

Pros:
– Robust privacy and admin controls
– User-friendly CRM tools
– Mobile applications

Cons:
– No free plan
– Marketing and integration tools are paid separately
– Outdated user interface

Expert Take: Insightly is ideal for businesses handling sensitive data, offering extensive privacy controls and a robust CRM suite to ensure data security and effective customer management.

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Salesforce CRM

Best for Integrations

Rating: 4.0/5

Starting Price: $25.00 per user per month (billed monthly or annually)

Pros:
– Thousands of integrations
– Robust CRM tools and reporting
– Affordable entry-level plan

Cons:
– No free plan
– Steep learning curve
– Nonintuitive interface

Expert Take: Salesforce CRM is a powerhouse in the CRM landscape, offering unparalleled integration capabilities and robust tools. It’s best suited for businesses that can invest time in mastering its extensive features.

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Conclusion

Selecting the right CRM software is pivotal for your business’s success in 2025. This CRM software comparison provides a comprehensive overview of the top 10 CRM tools, each with distinct strengths tailored to different business needs. From budget-friendly options like Zoho CRM to highly customizable platforms like Salesmate, there’s a CRM solution to fit every requirement.

Call to Action

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