Uncover the brand story of Saint Joseph’s College of Maine, focusing on our identity and the values that drive us.

Introduction

Every institution has a story—a narrative that shapes its identity, values, and connection with the community it serves. At Saint Joseph’s College of Maine, our brand story is deeply rooted in the essence of community, growth, and innovation. This story not only defines who we are but also guides our mission to foster a compassionate and inclusive environment for all.

The Brand Story of Saint Joseph’s College of Maine

Community as a Core Value

Saint Joseph’s College of Maine is more than just a picturesque campus on the shores of Sebago Lake. Community is at the heart of our identity, embodying the Mercy values that resonate through every facet of our institution. Our community nurtures talents, sharpens ambitions, and powers innovations, enabling us to make meaningful contributions to the world.

“Community grows our talents, sharpens our ambitions, powers our innovations, and magnifies our ability to create a compassionate world.”

Evolution of Our Brand

For over a century, Saint Joseph’s has been weaving a story of community and growth. As we embrace a new era, our brand story becomes the central promise that distinguishes us as a destination for community-minded learners. This evolution reflects our commitment to staying relevant and impactful in a rapidly changing world.

The New Logo: Symbolism and Meaning

Our new logo represents a significant shift in how we communicate our brand story. Departing from the brutalist adaptation of the Mercy shield, the redesigned logo embodies warmth, structure, and organic growth. Inspired by the pines that grace our campus and infused with Christian and Celtic symbolism, the new mark conveys shelter and structure while maintaining a modern and inclusive aesthetic.

Warm and Structured: The deconstructed bars symbolize transformation from exclusionary to inclusive.
Organic Design: Reflects the natural beauty of our surroundings and our commitment to growth.
Bright Blue: Differentiates us in the marketplace, adding vibrancy to our visual identity.

Why Our Brand Story Matters

In today’s fast-paced world, capturing attention is more challenging than ever. A clear, compelling, and consistent brand story ensures that Saint Joseph’s College of Maine is immediately understood and appreciated by a global audience. By articulating our values and mission effectively, we enhance our visibility and create lasting connections with prospective students, alumni, and partners.

Behind the Scenes: Building Our Brand Story

Collaborative Efforts

The creation of our new brand is a collective endeavor involving students, faculty, staff, alumni, leaders, board members, and partners. Their passion and insights have been instrumental in shaping an identity that truly reflects our community’s spirit, even in the face of challenges like the pandemic.

Inspirations and Integrations

Our brand story draws inspiration from the natural landscapes surrounding our campus—woods, waters, mountains, and back roads of Maine. These elements are seamlessly integrated into our visual language, ensuring that our brand remains authentic and resonant. The collaborative process emphasized the importance of our mission, which animates our daily lives beyond mere words on paper.

Looking Forward: The Future of Our Brand

As we roll out our new brand through a phased approach starting in 2021 and beyond, Saint Joseph’s College of Maine is poised to embrace an exciting future. Our refreshed identity will not only enhance our presence across various media channels but also strengthen the bonds within our community. We are committed to continuously evolving our brand resources to stay ahead of market trends and maintain our competitive edge.

Conclusion

Saint Joseph’s College of Maine’s brand story is a testament to our enduring commitment to community, growth, and compassion. By clearly articulating our values and evolving our visual identity, we ensure that our promise is both understood and celebrated worldwide. This is more than a rebranding—it’s the continuation of a legacy that has thrived for over a century and will inspire generations to come.

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