Discover the top 17 online survey platforms of 2025, including both paid and free options, to effectively collect feedback and enhance customer experience.

Introduction

In the ever-evolving landscape of digital marketing, having the right tools to collect and analyze feedback is crucial. Whether you’re an independent marketer, a small business owner, or part of a larger enterprise, selecting the best survey tools of 2025 can significantly impact your ability to understand and engage with your audience. This comprehensive review covers the top 17 online survey platforms, both paid and free, to help you make an informed decision.

Why Choose the Right Survey Tool?

Choosing the best survey tool is essential for several reasons:

Enhanced User Engagement: Interactive and well-designed surveys can increase response rates.
Valuable Insights: Advanced analytics and AI-driven features provide deeper understanding of customer behavior.
Cost-Efficiency: Selecting the right tool ensures you get the best features within your budget.

Top Survey Tools of 2025

1. Zonka Feedback

Zonka Feedback

Zonka Feedback stands out as an AI-powered survey platform designed to simplify the feedback collection process. Its user-friendly interface and extensive customization options make it ideal for businesses of all sizes.

Top Features:
– 100+ customizable survey templates
– AI-powered sentiment and text analysis
– Multi-channel distribution (email, SMS, WhatsApp)
– Real-time analytics and reporting
– Seamless integrations with CRM and helpdesk systems

Pricing: Starts at $49/month with a feature-rich free plan available.

Best For: Businesses seeking advanced surveys, AI analysis, and comprehensive CX metrics.

Pros:
– Intuitive interface
– Robust customization
– Powerful AI analytics

Cons:
– Some integrations may require customization

2. SurveyMonkey

SurveyMonkey

A long-standing favorite, SurveyMonkey offers a balance of ease-of-use and powerful features, making it suitable for a wide range of survey needs.

Top Features:
– Drag-and-drop survey builder
– Multiple question types
– Custom branding and themes
– Advanced reporting and analytics
– Integrations with over 120 business systems

Pricing: Paid plans start at $25/user/month with a limited free version.

Best For: Users needing a straightforward CSAT tool with options for advanced features.

Pros:
– User-friendly interface
– Wide range of question types
– Extensive integrations

Cons:
– Limited features in the free version
– Higher costs for advanced plans

3. QuestionPro

QuestionPro

QuestionPro is a feature-rich platform tailored for large enterprises, offering extensive customization and advanced analytics.

Top Features:
– 350+ survey templates
– 40+ question types including heatmaps and semantic sliders
– Offline data collection via mobile app
– Real-time reporting with 40+ report types
– Integrations with 20+ platforms

Pricing: Starts at $83/month per user with a free plan available.

Best For: Large enterprises requiring advanced analysis and customization.

Pros:
– Extensive customization options
– Comprehensive reporting
– Multiple distribution channels

Cons:
– Higher pricing may not suit smaller businesses
– Slower performance with extensive features

4. Typeform

Typeform

Typeform is renowned for its visually appealing and interactive survey designs, making it perfect for engaging respondents effectively.

Top Features:
– Interactive and engaging survey flows
– Conditional logic and branching
– Customizable themes and branding
– Real-time data visualization
– Over 120+ integrations

Pricing: Free plan available; basic plan starts at $25/month.

Best For: Marketing teams looking for visually engaging surveys.

Pros:
– Beautiful, modern design
– Interactive question types
– Mobile responsiveness

Cons:
– Not ideal for large-scale implementations
– Complex branching logic can be challenging

5. SurveySparrow

SurveySparrow

Transform your surveys into conversational experiences with SurveySparrow, enhancing engagement and response rates.

Top Features:
– AI-powered survey creation
– Advanced text analytics
– Multi-channel distribution including WhatsApp and offline modes
– Supports 130+ languages
– Integrated ticketing systems

Pricing: Free version available; basic plan starts at $19/month.

Best For: Small to mid-scale businesses seeking interactive surveys.

Pros:
– AI-driven survey creation
– Extensive distribution channels
– Advanced analytics

Cons:
– AI requires manual topic creation
– Video surveys less interactive

6. Delighted

Delighted

Delighted focuses on simplifying the collection and analysis of Net Promoter Scores (NPS) and other key metrics.

Top Features:
– NPS, CSAT, CES surveys
– Customizable branding
– Real-time feedback reporting
– Automated workflows and notifications
– Integrates with CRMs and helpdesk systems

Pricing: Free version available; paid plans start at $17/month.

Best For: Businesses seeking a user-friendly tool for real-time NPS collection.

Pros:
– Intuitive interface
– Automated feedback collection
– Real-time analytics

Cons:
– Limited customization options
– Reporting features can be restrictive

7. Nicereply

Nicereply

Nicereply is designed for seamless integration with helpdesk systems, automating feedback collection post-support interactions.

Top Features:
– Automated CSAT, CES, NPS surveys
– Email signature integration
– CRM and helpdesk integrations
– Intuitive dashboard with regular reports

Pricing: Basic plan starts at $59/month.

Best For: Companies wanting to streamline feedback collection through support interactions.

Pros:
– Automates feedback collection
– Integrates with major CRMs
– Customizable surveys

Cons:
– Limited customization for free users
– Pricing may be high for smaller teams

8. Qualtrics

Qualtrics

Qualtrics offers enterprise-grade survey solutions with advanced customization and AI-driven insights.

Top Features:
– 50+ templates and 100+ question types
– Advanced survey logic and branching
– Multi-channel distribution
– Comprehensive reporting and analytics
– Integrations with Salesforce, Marketo, Adobe

Pricing: Custom plans available; free plan with limited responses.

Best For: Large enterprises needing advanced customization and in-depth analytics.

Pros:
– Feature-rich
– Powerful analytics
– Robust integrations

Cons:
– Steeper learning curve
– Higher pricing tiers

9. Medallia

Medallia

Medallia excels in capturing feedback across multiple touchpoints, particularly in the hospitality industry.

Top Features:
– Multi-touchpoint feedback collection
– AI-driven analytics
– Real-time notifications
– Advanced text and sentiment analysis
– Seamless CRM integrations

Pricing: Contact for pricing; no free version available.

Best For: Large hospitality enterprises aiming to enhance guest experiences.

Pros:
– Instant feedback capture
– Advanced AI tools
– Comprehensive multi-channel data collection

Cons:
– Overwhelming for new users
– Expensive for smaller organizations

10. InMoment

InMoment

InMoment unifies customer feedback from various channels, leveraging AI to deliver actionable insights.

Top Features:
– AI-powered surveys and social reviews
– Unified feedback collection
– Advanced trend analysis
– User-friendly interface
– Combines structured and unstructured data

Pricing: Contact for pricing; no free version available.

Best For: Large enterprises seeking to unify and analyze feedback across multiple channels.

Pros:
– Excellent multi-channel feedback collection
– Advanced AI insights
– User-friendly interface

Cons:
– Pricing may be steep for smaller businesses
– Complex setup for advanced features

11. CustomerGauge

CustomerGauge

CustomerGauge integrates NPS with revenue insights, offering a comprehensive view of customer relationships.

Top Features:
– 360° customer health view
– NPS ROI tracking
– Advanced segmentation
– Customizable dashboards
– Revenue-linked feedback insights

Pricing: Contact for pricing; no free version available.

Best For: B2B businesses and the CPG industry focusing on revenue-driven account experiences.

Pros:
– Comprehensive account health tracking
– Monetized NPS features
– Advanced segmentation capabilities

Cons:
– May require additional training for advanced features
– Limited customization options for surveys

12. AskNicely

AskNicely

AskNicely specializes in real-time feedback collection, helping businesses improve customer satisfaction efficiently.

Top Features:
– Real-time NPS insights
– Automated follow-up actions
– Multi-channel feedback collection (email, SMS, web)
– Mobile management capabilities
– Customizable workflows

Pricing: Contact for pricing; no free plan available.

Best For: Medium to large enterprises aiming to boost customer satisfaction with real-time feedback.

Pros:
– Easy to use
– Strong customer support
– Efficient feedback management

Cons:
– Integration issues reported by some users
– Limited customization and functionality

13. Hotjar

Hotjar

Hotjar combines surveys with behavior analytics, offering a holistic view of user interactions on your website.

Top Features:
– Heatmaps and session recordings
– AI-powered surveys
– Logical jumps and question branching
– Real-time web reports
– Integration with various analytics tools

Pricing: Paid plans start at $59/month with a limited free version.

Best For: Businesses looking to optimize their websites based on real user behavior data.

Pros:
– Advanced heatmapping
– Session recording
– User-friendly interface

Cons:
– Limited customization options
– Higher pricing for advanced features

14. Qualaroo

Qualaroo

Qualaroo excels in capturing contextual feedback directly from your website or mobile app through interactive surveys.

Top Features:
– Customizable surveys in 70+ languages
– Multi-channel feedback collection
– Advanced reporting and analytics
– Seamless integrations with HubSpot, Salesforce, Google Analytics
– Real-time data insights

Pricing: Starts at $69/month with premium plans available.

Best For: Businesses seeking in-context feedback to gain deeper insights into user experiences.

Pros:
– Advanced targeting options
– Real-time feedback collection
– Robust analytics

Cons:
– Higher pricing for advanced features
– Limited customization in basic plans

15. Survicate

Survicate

Survicate allows businesses to capture feedback at pivotal moments, integrating seamlessly with major marketing platforms.

Top Features:
– Pre-designed and custom survey templates
– Dynamic logic and branching
– Multi-channel distribution (email, website, mobile apps)
– AI-driven feedback categorization
– Team collaboration on survey design and analysis

Pricing: Paid plans start at $99/month for up to 250 responses.

Best For: SMEs, SaaS companies, eCommerce, and marketing agencies.

Pros:
– User-friendly interface
– Mobile-friendly surveys
– Customizable to match brand identity

Cons:
– No offline data collection
– Occasional platform lag

16. Google Forms

Google Forms

Google Forms is a straightforward, free tool ideal for simple data collection, especially for Google Workspace users.

Top Features:
– Unlimited surveys and responses
– Custom themes and templates
– Real-time response tracking
– Seamless integration with Google Sheets
– Easy collaboration and sharing

Pricing: Free with any Google account.

Best For: NGOs, personal use, small companies, schools, and institutions.

Pros:
– Completely free
– Easy to create and share
– Excellent integration with Google Workspace

Cons:
– Limited design customization
– Basic features compared to paid tools

17. Microsoft Forms

Microsoft Forms

Microsoft Forms provides a user-friendly platform for creating surveys, quizzes, and polls, seamlessly integrating with the Microsoft ecosystem.

Top Features:
– Intuitive form and survey builder
– Unlimited forms and surveys with no response limit
– Real-time data visualization with charts and reports
– AI suggestions for optimizing forms
– Integration with Microsoft 365 apps like Teams and Excel

Pricing: Included with Microsoft 365 Business Basic plan starting at ₹145.00 per user/month.

Best For: Businesses and educational institutions using Microsoft apps seeking an integrated survey solution.

Pros:
– Easy to use for beginners
– Excellent Microsoft 365 integration
– Real-time data visualization

Cons:
– Limited customization for complex surveys
– Fewer branching logic options

How to Choose the Best Survey Tool for Your Needs

Selecting the right survey tool involves evaluating your specific requirements and matching them with the features offered by each platform. Here are some key factors to consider:

1. Define Your Survey Goals

Understand what you aim to achieve with your surveys—be it customer satisfaction, product feedback, market research, or employee engagement.

2. Evaluate Essential Features

Survey Creation: Look for intuitive builders, customization options, and AI-driven features.
Distribution Methods: Ensure the tool supports multiple channels like email, SMS, website embedding, etc.
Reporting and Insights: Advanced analytics, real-time dashboards, and sentiment analysis are crucial.
Integrations: Compatibility with your existing CRM, marketing tools, and analytics platforms.

3. Consider Budget and Pricing Plans

Survey tools come in various pricing models. Balance the features you need with your budget to find the best value.

4. Assess User-Friendliness

Choose a platform that is easy to use, even if you’re not tech-savvy. An intuitive interface can save time and reduce frustration.

5. Read User Reviews and Testimonials

Gather insights from current users to understand the tool’s performance, support quality, and any potential issues.

6. Take Advantage of Free Trials and Demos

Testing the tool firsthand can help you gauge whether it meets your needs before making a commitment.

Conclusion

With a plethora of options available, finding the best survey tools of 2025 requires careful consideration of your specific needs and budget. From comprehensive platforms like Zonka Feedback and SurveyMonkey to cost-effective solutions like Google Forms and Microsoft Forms, there’s a tool tailored for every requirement.

Zonka Feedback emerges as a standout choice, offering a balanced mix of powerful features, affordability, and ease of use, making it an excellent option for businesses of all sizes.

Ready to elevate your feedback collection and enhance customer experiences? Explore Embeddable’s interactive marketing tools today and start creating engaging surveys effortlessly!