Transform your marketing strategies with ELVTR’s live online AI in Marketing course. Learn to leverage AI for content generation, customer experience, and campaign assessment.

Introduction to AI Marketing

In today’s rapidly evolving digital landscape, AI Marketing has emerged as a game-changer for businesses aiming to stay competitive. The integration of Artificial Intelligence (AI) into marketing strategies enables brands to personalize customer experiences, optimize campaigns, and generate compelling content with unprecedented efficiency. As AI continues to revolutionize how businesses interact with consumers, mastering AI marketing techniques has become essential for marketing professionals and business owners alike.

Why Choose ELVTR’s Live Online AI in Marketing Course?

ELVTR’s AI in Marketing course stands out as a premier educational program designed to equip participants with the skills needed to harness the power of AI in their marketing efforts. Led by industry expert Nicolas Darveau-Garneau, former Chief Evangelist at Google and Chief Growth & Strategy Officer at Coveo, this live online course offers a comprehensive curriculum that bridges the gap between traditional marketing methods and cutting-edge AI technologies.

Key Features of the Course

Duration: 6 weeks
Lessons: 12 interactive sessions
Schedule: Tuesdays & Thursdays at 5 PM PST / 8 PM EST
Mode: Live online with real-time interactions and feedback
Instructor: Nicolas Darveau-Garneau, AI Strategist with over 25 years of experience in digital marketing

Course Curriculum: What You’ll Learn

1. Introduction to AI

Kickstart your journey by understanding the fundamentals of AI and its transformative impact on various industries. Explore real-world case studies like John Deere’s evolution into an AI-driven company and participate in engaging discussions on how AI can shape your daily marketing activities.

2. AI in Marketing

Delve into the future of advertising where AI plays a pivotal role. Learn about AI-driven research, market insights, and the latest marketing tools that are reshaping the industry. Analyze successful AI marketing strategies through case studies from brands like Burger King and Hilton.

3. AI-Driven Customer Acquisition

Discover how top performers leverage AI to attract and retain high-value customers. Master key performance indicators (KPIs), budgeting techniques, and attribution models that enhance customer acquisition strategies.

4. AI-Driven Customer Development

Learn the secrets behind Amazon’s customer-centric approach and how AI can help you increase customer lifetime value (CLV). Explore AI-driven pricing strategies, offer optimization, and centralized testing teams.

5. Ads & Content Creation Using AI

Unlock AI’s creative potential in crafting text, banner, and video ads. Utilize tools like Smartwriter, Deepbrain, and Jasper for keyword research and SEO-friendly content creation.

6. Creating an Ad Campaign Using AI

Get hands-on experience by crafting a comprehensive AI-powered ad campaign. From Google search ads to Facebook banners and YouTube videos, this workshop empowers you with practical skills.

7. Brand Marketing in the Age of AI

Transition from performance marketing to brand marketing with real-time optimization strategies. Learn to manage budgets, track essential KPIs, and implement AI-driven brand marketing techniques.

8. AI Tool Demo Day

Stay ahead with live demos of the latest AI tools in marketing. Gain insights from industry leaders and enhance your AI toolkit for maximum impact.

9. Reimagining the Customer Experience with AI

Boost personalization and elevate customer experiences using AI. Learn scalable techniques and integrate Large Language Models (LLMs) into your customer service strategies.

10. Evaluating & Reimagining Customer Experiences

Analyze Amazon’s customer experience to gain practical insights. Learn how to evaluate and enhance your own customer interactions for better engagement and satisfaction.

11. Ethical & Legal Issues of AI

Navigate the complex ethical and legal landscape of AI. Gain valuable knowledge on international laws and best practices to ensure your AI marketing strategies are compliant and ethical.

12. The Future of AI

Peer into the future of AI with insights from top industry experts. Engage in final project presentations and receive feedback to refine your AI-driven marketing strategies.

Success Stories from Our Students

“I really enjoy the format of the course. Lectures with real life examples and an ongoing case study. Also built in 20 minutes at the end of each class for questions is helpful.”
— Rebecca Kouwe, Human Resources Analytics

“Overall I’m impressed with the level of detail and explanation around particular topics and subjects. There’s a real depth to each module which for learning allows the information to stay in your brain.”
— Hayley Smith, Branding 101

Benefits of Enrolling in ELVTR’s AI in Marketing Course

Hands-On Practice: Gain practical experience in leveraging AI tools for marketing success.
Expert Instruction: Learn from a seasoned AI strategist with extensive industry experience.
Real-Time Interactions: Benefit from immediate feedback, personalized instruction, and networking opportunities.
Comprehensive Curriculum: Cover all aspects of AI marketing, from customer acquisition to brand strategy.
Global Community: Join a network of over 1,600 professionals worldwide enhancing their marketing prowess.

Transform Your Marketing Strategy Today

AI is not just the future of marketing—it’s the present. By enrolling in ELVTR’s live online AI in Marketing course, you position yourself at the forefront of this transformative wave. Equip yourself with the knowledge and skills to harness AI for content generation, customer experience enhancement, and effective campaign assessment.

Join ELVTR’s AI in Marketing Course Today!

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