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Explore Old Dominion University’s Bachelor of Science in Business Administration with a concentration in Digital Marketing. Equip yourself with essential skills to build iconic brands and excel in today’s competitive marketplace.

Introduction

In the rapidly evolving landscape of business, digital marketing has emerged as a pivotal field driving brand success and customer engagement. Pursuing a Digital Marketing B.S.B.A. from Old Dominion University equips you with the expertise to navigate this dynamic industry, making a significant impact in the competitive marketplace.

Why Choose a Digital Marketing Degree at ODU

Old Dominion University’s Digital Marketing program is designed to blend theoretical knowledge with practical application. As the interface between companies and their customers, marketing is essential in building valuable relationships and enhancing a company’s competitive edge. The program focuses on understanding consumer behavior, digital platforms, and strategic communication, preparing students to thrive in various marketing roles.

Program Highlights

Comprehensive Curriculum

The curriculum covers a broad spectrum of digital marketing disciplines, including:

Social Media Marketing: Learn to implement and evaluate social media strategies to boost brand presence.
Web Analytics: Gain proficiency in web analytic tools to derive customer insights and optimize marketing strategies.
Marketing on the Internet: Explore internet marketing strategies and the integration of online and offline marketing efforts.

Experienced Faculty

Old Dominion’s marketing faculty bring years of research and industry experience, ensuring that the academic experience is both engaging and relevant. Their expertise provides students with a solid foundation in marketing principles and innovative practices.

Career Preparedness

The program is tailored to meet the demands of the job market, offering insights into the latest digital marketing trends and technologies. Students build the skills needed to develop and manage successful marketing campaigns, leveraging platforms like social media and search engines.

Skill Development

Graduates of the Digital Marketing program at ODU develop a robust skill set that includes:

Analytical Thinking: Ability to analyze market data and derive actionable insights.
Strategic Planning: Crafting effective marketing strategies that align with business goals.
Creative Communication: Designing compelling messages that resonate with target audiences.
Technical Proficiency: Utilizing digital marketing tools and platforms to enhance campaign effectiveness.

Career Opportunities

A Digital Marketing degree from ODU opens doors to various high-demand career paths, including:

Search Marketing Strategists: Median Salary: $76,950
Utilize search marketing tactics to increase online visibility and engagement.
Advertising and Promotions Managers: Median Salary: $126,960
Plan and coordinate advertising policies and programs to promote products or services.
Market Research Analysts and Marketing Specialists: Median Salary: $76,950
Research market conditions and develop marketing campaigns based on consumer data.

Alumni Success

ODU’s Digital Marketing graduates have secured positions in leading organizations such as Google, Amazon, Walmart, and Nike. These alumni exemplify the program’s effectiveness in preparing students for successful careers in various sectors of the marketing industry.

Admission Requirements

Prospective students should meet the university’s minimum admission requirements for the Bachelor of Science in Business Administration with a concentration in Digital Marketing. Admission is considered at the end of the sophomore year upon completion of all prerequisites. For detailed application steps and prerequisites, refer to the BSBA program page in the University Undergraduate Catalog or contact Professor Michelle Carpenter, the departmental advisor.

Conclusion

Advancing your career in digital marketing starts with the right education. Old Dominion University’s Digital Marketing degree provides the knowledge and skills necessary to build iconic brands and succeed in the competitive digital marketplace. Embrace the opportunity to develop your expertise and propel your career forward.

Elevate your digital marketing strategy with BLKDG