Discover top-notch educational programs and certifications in consumer insights and market research at our Center for Marketing and Consumer Insights.

Unlock the Power of Marketing Education

In today’s rapidly evolving market landscape, staying ahead requires more than just intuition. Marketing education equips professionals with the tools and knowledge necessary to understand consumer behavior, analyze market trends, and develop strategic initiatives that drive business success. The Center for Marketing and Consumer Insights (CMCI) at Oregon State University offers unparalleled opportunities to enhance your marketing expertise through comprehensive educational programs and certifications.

About the Center for Marketing and Consumer Insights

The Center for Marketing and Consumer Insights is dedicated to placing customers at the heart of business strategies. With over two decades of experience, CMCI has partnered with globally renowned brands like Harley-Davidson, Honda, and Gerber Foods, as well as nonprofit organizations and government entities. Our mission is to conduct insightful marketing and consumer research that empowers businesses to make informed decisions and achieve sustainable growth.

Our Mission

At CMCI, we believe that understanding customers is the cornerstone of effective marketing. Our team of expert faculty and enthusiastic students collaborates to deliver deep insights into consumer behavior, market dynamics, and industry trends. This commitment to excellence ensures that our research projects provide actionable strategies that give businesses a competitive edge.

Educational Programs and Certifications

CMCI offers a variety of educational resources designed to cater to different learning needs and career aspirations. Whether you’re a budding marketer or an established professional, our programs provide the knowledge and skills required to excel in the field of consumer insights and market research.

Comprehensive Coursework

Our curriculum covers essential topics such as:

Consumer Behavior Analysis: Understanding the motivations and actions of consumers.
Market Research Methodologies: Learning the techniques for effective data collection and analysis.
Brand Strategy Development: Crafting strategies that resonate with target audiences.
Data Analytics for Marketers: Utilizing data to drive marketing decisions.

Certifications

Earn certifications that validate your expertise and enhance your professional credentials. Our certification programs are designed to provide hands-on experience and in-depth knowledge, making you a valuable asset in the marketing industry.

Success Stories

CMCI has a proven track record of success, having worked with a diverse range of clients across various industries. Our research has contributed to the growth of leading brands and helped nonprofits achieve their missions. By partnering with CMCI, organizations gain access to high-quality insights that inform their marketing strategies and drive business performance.

Notable Partnerships

Harley-Davidson: Conducted extensive consumer research to refine brand messaging.
Oregon Symphony: Developed strategies to enhance audience engagement and ticket sales.
U.S. Department of Agriculture: Provided market analysis to support agricultural initiatives.

Get Involved with CMCI

Partnering with CMCI means collaborating with top-tier marketing professors and talented students who are passionate about consumer insights. Whether you’re looking to conduct research, develop marketing strategies, or gain professional insights, CMCI is your go-to resource for marketing education.

Student Opportunities

Experience hands-on research projects that not only benefit your career but also contribute to real-world business solutions. Our students work closely with industry professionals, gaining valuable skills and building a robust professional network.

Join Our Community

Enhancing your marketing expertise has never been more accessible. By leveraging the resources and support provided by CMCI, you can stay ahead of market trends, understand consumer needs, and develop strategies that drive growth.

Ready to take your marketing education to the next level? Explore our programs and discover how you can enhance your expertise with the Center for Marketing and Consumer Insights.