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Discover LSU Alexandria’s Academic Communications Strategies and how the Division of Strategic Communications enhances campus PR and engagement through innovative public relations and communication tactics.

Introduction

In the competitive landscape of higher education, effective communication strategies are paramount for universities aiming to enhance their reputation, attract prospective students, and retain current ones. LSU Alexandria stands out with its robust Academic Communications Strategies, spearheaded by the Division of Strategic Communications. This division plays a critical role in shaping the university’s public relations and engagement efforts, ensuring that LSU Alexandria remains a prominent name in academia.

Overview of the Division of Strategic Communications

The Division of Strategic Communications at LSU Alexandria collaborates closely with the Office of the Chancellor and various campus constituents. Their primary mission is to develop and implement comprehensive communication strategies that elevate the university’s reputation, recruitment, and retention efforts. By aligning with the LSUA Strategic Plan’s mission, vision, and objectives, the division ensures that all communication initiatives support the broader goals of the institution.

Communication Priorities

LSU Alexandria’s Academic Communications Strategies are centered around several key priorities:

Upholding the Strategic Plan: Ensuring that all communication efforts align with the university’s mission, vision, and strategic objectives.
Collaborative Promotion: Working with internal and external partners to promote LSU Alexandria across local, national, and global audiences, enhancing the university’s visibility.
Brand Identity Management: Developing and enforcing brand identity policies and communication etiquette to maintain a consistent and professional image.
Advertising and Analysis: Conducting traditional and digital advertising campaigns, coupled with thorough reporting and analysis to measure effectiveness.
Social Media Engagement: Increasing awareness and engagement through various social media platforms, leveraging their vast reach to connect with diverse audiences.
Multimedia Content Creation: Producing and distributing high-quality video, photo, graphic, and written materials that support and enhance communication initiatives.

The Team Behind the Strategies

A dedicated team drives LSU Alexandria’s Academic Communications Strategies, ensuring that each initiative is executed flawlessly:

Adam Lord
Assistant Vice Chancellor, Division of Strategic Communications
Mulder Hall – 152 | (318) 427-0132
Chase Dyess
Marketing Coordinator, Division of Strategic Communications
Mulder Hall – 157 | (318) 427-4407
Nathan Parish
Multimedia Coordinator, Division of Strategic Communications
Mulder Hall – 159 | (318) 767-2602
Mira Parks Alvarado
Communications Coordinator, Division of Strategic Communications
Mulder Hall – 157 | (318) 473-6505
Brianne Lashley
Web Content Coordinator, Division of Strategic Communications
Mulder Hall – 213 | (318) 427-4413

Strategic Resources

To support their Academic Communications Strategies, the division utilizes a variety of resources:

Brand Guidelines: Ensuring consistent and professional representation across all channels.
University Logos: Standardized logos for use in all promotional materials.
PUR-522 Form: Streamlined processes for communication requests.
Student Media: Platforms for student-driven content and engagement.
Event Photos: High-quality images capturing university events and activities.
Helpdesk & Web Services: Technical support for all communication platforms and tools.

Impact on Campus PR and Engagement

The implementation of Academic Communications Strategies has significantly enhanced LSU Alexandria’s campus PR and engagement. By leveraging both traditional and digital advertising methods, the university has increased its visibility and attractiveness to potential students. Social media platforms have become pivotal in engaging with the community, fostering a sense of belonging and active participation among students and staff alike.

Moreover, the creation and distribution of diverse multimedia content have allowed LSU Alexandria to tell its story compellingly, highlighting achievements, events, and the vibrant campus life. This multifaceted approach ensures that the university not only attracts but also retains a dedicated and engaged student body.

Conclusion

LSU Alexandria’s Division of Strategic Communications exemplifies the power of well-crafted Academic Communications Strategies in driving campus PR and engagement. Their comprehensive approach, from brand management to social media engagement, ensures that the university maintains a strong and positive presence in the academic world.

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