Discover the 11 best ABM tools and software of 2025, and find the perfect platform to enhance your account-based marketing strategy.

Introduction

In the ever-evolving landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a pivotal strategy for targeting high-value clients and aligning sales and marketing efforts. As technology continues to revolutionize marketing strategies, choosing the right ABM platform is crucial for maximizing ROI and achieving sustained growth. This guide explores the Top 11 Account-Based Marketing Tools and Software to Use in 2025, providing insights into their key features, strengths, ratings, and customer success stories to help you make an informed decision.

1. Demandbase

Key Capabilities

Demandbase offers a comprehensive ABM platform, DemandbaseOne, which includes:
– ABM Audience Creation: Develops ideal customer profiles and target account lists using firmographic, technographic, behavioral, and intent data.
– ABM Target Audience Activation: Deploys personalized ads, content, and web experiences across multiple channels with automation capabilities.
– ABM Measurement: Tracks performance metrics like account engagement score, pipeline influence, and ROI with customizable dashboards.

Why We Like Demandbase

Account-Level Insights: Provides deep insights into intent and engagement data, aiding strategic outreach.
User-Friendly Interface: Intuitive design with drag-and-drop features and smooth workflows.
All-in-One Platform: Comprehensive features for running ABM campaigns and demonstrating ROI effectively.

Demandbase Ratings

TrustRadius: 8.3/10
G2: 4.5/5
Capterra: 4.3/5

Demandbase Customers

Deep Instinct: Enhanced their sales pipeline with a modern ABM approach.
Folloze: Optimized ABM campaigns to increase conversions.
Thales: Personalized messaging to target key accounts globally.

2. 6Sense

Key Capabilities

6Sense leverages Revenue AI™ to enhance ABM strategies with features like:
– Target Account Identification: Uses intent signals and predictive analytics to prioritize accounts.
– Multi-Channel Engagement: Engages accounts across various personas and channels.
– Campaign Orchestration: Manages account identification, audience building, data enrichment, and integrations seamlessly.
– Personalized Advertising: Tailors advertising efforts to specific accounts.

Why We Like 6Sense

User-Friendly Interface: Highly regarded for ease of use.
Personalized Content Delivery: Utilizes predictive analysis to send tailored content to prospects.
Robust Analytics: Strong data and analytics tools applicable to various business needs.

6Sense Ratings

TrustRadius: 8.4/10
Capterra: 4.6/5
G2: 4.4/5

6Sense Customers

Brightcove, Cognizant, SYKES (Foundever): Enhanced their ABM efforts with comprehensive insights.
VMware, Dell, Cisco, Zoom: Achieved significant engagement and revenue growth.

3. Terminus

Key Capabilities

Terminus integrates sales intelligence with marketing capabilities, offering:
– Sales Intelligence: Identifies potential targets using account information.
– Marketing Engine: Manages advertising, email, and web campaigns for ABM.
– Web Personalization: Creates dynamic website experiences based on account data.
– ABM Analytics: Measures marketing impact on revenue with detailed dashboards.

Why We Like Terminus

Competitive Pricing: Offers savings as CPMs drop.
Comprehensive Enterprise Solution: Covers all aspects of ABM from identification to measurement.
Seamless Integration: Works well with Salesforce for dynamic audience segmentation and reporting.

Terminus Ratings

TrustRadius: 7.9/10
G2: 4.4/5
Capterra: 4.5/5

Terminus Customers

Pramata: Reduced customer acquisition costs by 60%.
Phononic: Achieved a $10 million revenue with a 25:1 ad spend ROI.

4. RollWorks

Key Capabilities

RollWorks provides an all-inclusive ABM platform featuring:
– Account Identification: Filters target accounts based on multiple attributes.
– Account Scoring: Prioritizes high-value accounts using machine learning.
– Multi-Channel Engagement: Reaches target accounts through ads, email campaigns, and website personalization.
– Performance Tracking: Monitors pipeline and revenue outcomes with detailed reports.

Why We Like RollWorks

Ease of Setup: Simple to implement and get started.
Proprietary Data & ML Models: Enhances account and buyer identification.
Flexible Pricing: Pay only for the services used.

RollWorks Ratings

TrustRadius: 7.7/10
Capterra: 4.5/5
G2: 4.4/5

RollWorks Customers

Dialpad: Accelerated deal closures by 52%.
Pitchbook: Increased ABM-generated opportunities by 170%.
Aircall: Utilized RollWorks as the backbone of their ABM program.

5. PriorityEngine By TechTarget

Key Capabilities

PriorityEngine offers intent data tools that:
– Account Ranking: Scores accounts based on purchase intent and alignment.
– Influencer Identification: Identifies key decision-makers within buying committees.
– Content Insights: Analyzes topics and engagement patterns of stakeholders.
– Seamless Integrations: Connects with CRM and marketing automation platforms for smooth data flow.

Why We Like PriorityEngine

Extensive Network: Access to highly engaged accounts through TechTarget’s technology-specific websites.
Relevant Prospect Access: Direct connection to prospects actively researching related technologies.

PriorityEngine Ratings

TrustRadius: 8.3/10
G2: 4.3/5
Capterra: 4/5

PriorityEngine Customers

Cisco: Tripled pipeline and reduced sales cycle by 50%.
Citrix: Increased MQL-to-SQL conversion rate by 40%.
Dell EMC: Boosted email open rates by 35% and click-through rates by 25%.

6. Bombora

Key Capabilities

Bombora specializes in intent data, offering:
– Intent Data Collection: Gathers buying signals from over 5,000 websites and 4 million companies.
– NLP-Powered Taxonomy: Organizes intent data into over 12,000 categories for easy access.
– Business Identity Graph: Maps intent data to businesses using IPs, cookies, and domains.
– Extensive Integrations: Works with Salesforce, HubSpot, Marketo, and LinkedIn for actionable insights.

Why We Like Bombora

Robust Partnerships: Integrates seamlessly with major CRMs and marketing platforms.
Unique Data Methodology: Utilizes proprietary methods to gather high-quality intent data.

Bombora Ratings

TrustRadius: 9.1/10
G2: 4.6/5
Capterra: 4.8/5

Bombora Customers

SugarCRM: Increased sales pipeline by 25%.
Pegasystems: Enhanced sales alignment and win rates by 20%.
Teradata: Improved click-through rates by 30% and reduced cost per lead by 50%.

7. Clearbit

Key Capabilities

Clearbit offers a robust data enrichment platform with features such as:
– Data Enrichment: Adds detailed information like seniority, industry, and location to contacts.
– Prospect Discovery: Identifies new prospects matching ideal customer profiles.
– Data Activation: Synchronizes enriched data with CRM, marketing automation, and analytics tools.
– Anonymous Visitor Identification: Reveals details about anonymous website visitors.

Why We Like Clearbit

Comprehensive Data: Provides over 85 data points per contact and company.
Flexible Integrations: Easily integrates with popular CRM and marketing platforms.
Transparent Pricing: Offers usage-based pricing with no hidden fees and a free plan for individuals.

Clearbit Ratings

TrustRadius: 8.1/10
G2: 4.3/5
Capterra: 4.4/5

Clearbit Customers

Asana: Enhanced lead scoring and personalized messaging.
Gorgias: Generated $2M ARR in 11 months through targeted audiences.

8. ZoomInfo

Key Capabilities

ZoomInfo provides extensive B2B intelligence with features like:
– Bulk Contact Searches: Facilitates large-scale contact and list building.
– Campaign Management: Streamlines campaign execution within the platform.
– Customer Interaction Analysis: Monitors interactions across sales calls, emails, and websites.
– Non-ABM Applications: Supports lead generation, market research, and sales outreach.

Why We Like ZoomInfo

Extensive Database: Access to 106 million company records across various industries and regions.
User-Friendly Platform: Simplifies searching, list creation, and data export.
Versatile Features: Supports both ABM and other marketing activities effectively.

ZoomInfo Ratings

TrustRadius: 7.9/10
G2: 4.5/5
Capterra: 4.3/5

ZoomInfo Customers

Productboard: Generated $100K in identifiable-pipeline within 60 days.
Sendoso: Automated data management, saving over 1,100 hours of manual enrichment.

9. Drift

Key Capabilities

Drift enhances ABM with advanced communication tools, including:
– Live Chat & Chatbots: Personalizes conversations based on visitor behavior.
– Messaging Campaigns: Tailors interactions and schedules sales meetings.
– Integration Capabilities: Connects with other ABM tools via API.
– Data Insights: Provides valuable information from chatbot interactions to refine ABM strategies.

Why We Like Drift

Real-Time Support: Delivers immediate assistance and complex multimedia support.
Automation: Qualifies accounts and automates repetitive tasks, enhancing efficiency.
Personalized Messaging: Creates engaging customer experiences through tailored interactions.

Drift Ratings

Capterra: 4.6/5
G2: 4.5/5
TrustRadius: 8.7/10

Drift Customers

SAP Concur: Boosted sales pipeline with qualified accounts.
Proofpoint: Personalized messaging and meeting bookings.
Okta: Accelerated sales cycles and increased deal closures.

10. PathFactory

Key Capabilities

PathFactory specializes in content delivery for ABM with features like:
– Personalized Content Journeys: Uses AI to tailor content for each account.
– Account-Based Analytics: Tracks engagement with content across target accounts.
– Content Management: Creates and distributes account-specific content experiences.
– Scalability: Enhances pipeline velocity and optimizes content strategy.

Why We Like PathFactory

Micro-Personalization: Delivers increasingly personalized content based on user interactions.
Collaborative Features: Highlights popular content among account stakeholders.
AI-Powered Insights: Continuously refines content strategies with intelligent recommendations.

PathFactory Ratings

G2: 4.5/5
TrustRadius: 8.8/10
Capterra: 4.6/5

PathFactory Customers

Adobe: Generated over 1,000 form submissions from personalized content.
Okta: Quadrupled content engagement and doubled sales accepted opportunities.
ZoomInfo: Boosted content consumption by 3x and demo requests by 40%.

11. Uberflip

Key Capabilities

Uberflip focuses on creating personalized digital content experiences for ABM with features such as:
– ABM Landing Pages: Develops tailored landing pages for specific accounts or segments.
– Content Embedding: Integrates personalized content tiles into email campaigns.
– AI-Powered Recommendations: Provides relevant content suggestions based on visitor behavior and intent.
– Robust Integrations: Connects with popular CRMs and marketing tools for comprehensive campaign measurement.

Why We Like Uberflip

Powerful AI Engine: Analyzes content and audience data to deliver tailored recommendations.
Versatile Platform: Extends beyond ABM to support various marketing strategies.
Seamless Integrations: Enhances your tech stack with easy integration capabilities.

Uberflip Ratings

TrustRadius: 9/10
Capterra: 4.8/5
G2: 4.6/5

Uberflip Customers

Cision: Raised pipeline by 267% through ABM campaigns.
Snowflake: Improved engagement and conversions with a dedicated content hub.
Blackbaud: Boosted retention and referrals with a customer advocacy program.

What Features to Look for in an Account-Based Marketing Tool

When selecting an ABM platform, consider the following essential features to align with your business objectives:

Account Segmentation

Choose a tool that allows segmentation based on various criteria such as industry, size, or revenue. This facilitates personalized campaigns that resonate with target accounts.

Personalization Capabilities

Ensure the platform enables tailored messaging and content creation based on each account’s specific needs and interests, including dynamic landing pages and email templates.

Integration with CRM

A robust CRM integration is vital for seamless campaign execution. Look for platforms that easily sync with popular CRMs like Salesforce and HubSpot.

Multi-Channel Targeting

Select a tool that supports a multi-channel approach, allowing outreach via email, social media, and online advertising to maintain consistent messaging across channels.

Analytics and Reporting

Choose a platform with robust analytics and reporting features to measure campaign success and optimize strategies continuously.

Account Scoring

Account scoring helps prioritize accounts based on conversion likelihood. Opt for tools that offer scoring based on engagement, intent data, and fit.

Sales Enablement

Facilitate collaboration between sales and marketing by selecting a tool that provides relevant information and content to assist the sales team in closing deals.

Final Thoughts

Selecting the right ABM platform can significantly impact your account-based marketing strategy’s success. The tools listed above offer a range of features to help you identify, engage, and convert high-value accounts effectively. By carefully evaluating each platform’s capabilities, ratings, and customer success stories, you can choose the solution that best fits your business needs and drives meaningful growth.

Ready to elevate your ABM strategy? Contact us today to discover how our expert team can help you implement the perfect ABM platform tailored to your unique business goals.