Discover how Cornell University’s University Relations team manages internal and external communications and fosters relationships with policy makers and stakeholders.

Introduction to University Relations

Cornell University’s Division of University Relations plays a pivotal role in maintaining and enhancing the institution’s reputation as a global leader in research and education. By strategically managing both internal and external communications, the team ensures that Cornell’s achievements and initiatives resonate with a diverse audience, including policy makers, stakeholders, and the broader public.

The Structure of University Relations

Integrated Communications Teams

Cornell’s University Relations comprises six integrated communications teams, each specializing in different aspects of public relations, marketing, and strategic communications. These teams collaborate to support all colleges, schools, units, and partner organizations within the university. Their unified approach guarantees consistent messaging aligned with Cornell’s strategic priorities.

Key Departments and Their Roles

Cornellians: A digital publication and online community aimed at engaging alumni by providing informative and entertaining content. It serves as a platform for lifelong connections within the Cornell community.
Digital Experience: This team manages university-level digital platforms, ensuring robust web design, user experience, and content strategy. They utilize interactive features and data analytics to enhance storytelling and information dissemination.
Media Relations: Acting as the liaison between Cornell and various media outlets, this department handles press releases, media coverage of faculty and campus events, and provides media training for university members. Their efforts ensure that Cornell’s voice is effectively communicated in both traditional and new media.
News: Responsible for the Cornell Chronicle, the official source of news and information for the university. The News team produces compelling stories that highlight Cornell’s research, programs, and community impact.
Strategic Communications: Focused on crafting and implementing communication strategies that promote Cornell’s reputation. They work closely with university leadership to advance initiatives and manage crisis communications.
Visual Communications: This creative team produces high-impact visual content to support all communications efforts. From photography to digital design, they ensure that Cornell’s visual storytelling is both consistent and engaging.

Bridging Communication and Policy Engagement

One of the critical functions of University Relations is fostering relationships with policy makers and stakeholders. Effective Policy Maker Relations ensure that Cornell’s research and educational initiatives influence public policy and societal advancements.

Engaging Policy Makers

Direct Communication: The Media Relations and Strategic Communications teams collaborate to provide policy makers with accurate and timely information about Cornell’s research breakthroughs and educational programs.
Thought Leadership: University experts are made available to policy makers as consultants and advisors, ensuring that policy decisions are informed by the latest academic insights and data-driven research.
Events and Conferences: Hosting and participating in policy forums, seminars, and conferences allows Cornell to showcase its expertise and engage directly with policy makers, fostering meaningful dialogue and collaboration.

Stakeholder Collaboration

Building strong relationships with stakeholders, including government agencies, industry leaders, and non-profit organizations, is essential for advancing Cornell’s strategic goals. University Relations facilitates these connections through targeted communications and collaborative initiatives that align with shared interests and objectives.

Strategic Communication Initiatives

Enhancing Digital Presence

The Digital Experience team leverages modern technology and digital platforms to amplify Cornell’s message. Implementing advanced web design, user-friendly interfaces, and interactive content ensures that information is accessible and engaging for all audiences, including policy makers.

Media Outreach and Public Relations

Through proactive media outreach, the Media Relations team ensures that Cornell’s achievements receive the visibility they deserve. This includes crafting compelling press releases, managing media inquiries, and coordinating coverage of significant university events and milestones.

Visual Storytelling

Visual Communications plays a crucial role in presenting Cornell’s narratives through high-quality visuals. Effective visual storytelling not only captures attention but also enhances the retention of information, making it a powerful tool in Policy Maker Relations.

Measuring Success

University Relations employs a data-driven approach to assess the effectiveness of its communication strategies. Metrics such as media coverage reach, stakeholder engagement levels, and policy maker collaborations are analyzed to continuously refine and optimize outreach efforts.

Conclusion

Cornell University’s Division of University Relations exemplifies how strategic communication and strong Policy Maker Relations can elevate an institution’s global standing. By fostering meaningful connections with policy makers and stakeholders, Cornell not only advances its strategic priorities but also contributes to broader societal progress.

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