Explore ten brilliant animated brand storytelling videos that demonstrate how compelling stories can resonate and convert for any brand.

Introduction

In today’s competitive market, brand storytelling is essential for standing out and building meaningful connections with your audience. Animated videos, in particular, offer a dynamic and engaging way to convey your brand’s narrative, values, and personality. By combining visual appeal with a compelling story, animated brand storytelling videos can elevate your marketing efforts and foster deeper consumer engagement. In this blog, we’ll explore ten inspiring animated brand storytelling videos that exemplify the power of storytelling in marketing.

1. Airbnb: Championing Inclusivity Through Storytelling

Airbnb’s animated video beautifully narrates its commitment to combating discrimination and fostering a community based on trust and inclusivity. By transparently discussing how user data is utilized to enhance the user experience, Airbnb builds trust and authenticity, essential components of effective brand storytelling.

2. VANS: Celebrating a Legacy of Skate Culture

VANS’ animated brand story video, featuring skateboarding legend Jeff Grosso, highlights the brand’s humble beginnings and its journey to becoming a staple in skate culture. The seamless blend of live-action images and vibrant animation showcases key milestones, making the story both engaging and memorable.

3. The Happiness Planner: Inspiring Nonconformity and Achievement

The Happiness Planner’s animated video tells the story of Mo Seetubtim, a girl who defied societal norms to achieve unparalleled success. This fairy-tale-like animation emphasizes the brand’s message of individuality and resilience, resonating deeply with its audience.

4. LYFT: Transforming Transportation Through Storytelling

LYFT’s animated video directed by Buck illustrates the company’s mission to bring people together and protect the environment. The narrative follows two visionaries who turned their aspirations into a global ride-sharing community, highlighting the brand’s impact and future aspirations.

5. Chanel: The Evolution of a Fashion Icon

Chanel’s black-and-white animated film explores the life of Coco Chanel, the visionary behind the iconic fashion house. By narrating her journey from an orphan girl to the ‘Queen of Paris,’ the video not only celebrates Chanel’s revolutionary contributions to fashion but also humanizes the brand.

6. Hush Puppies: From Humble Beginnings to Global Recognition

Hush Puppies’ mixed-media animated video showcases the brand’s journey from a niche product to a global sensation. Through a humorous and engaging narrative, the video explains the origin of the brand’s name and its rise to prominence, making the story relatable and entertaining.

7. The Original Penguin: An American Icon’s Story

Directed by Erez Horovitz and Andrew Embury, this animated video tells the story of how The Original Penguin transformed from a simple logo to an American fashion icon. By weaving relatable life instances into the narrative, the video effectively illustrates the brand’s cultural significance.

8. Jack Daniels: A Storied Heritage Through Animation

Jack Daniels’ animated video by Arnold Worldwide delves into the brand’s rich history and the meticulous process behind its iconic labeling. The cinematic visuals emphasize the importance of heritage and craftsmanship, reinforcing Jack Daniels’ position in the market.

9. KPMG: Shaping History with Strategic Storytelling

KPMG’s mixed-media video highlights the firm’s role in significant global events. By overlaying news clippings with animated visuals, the video seamlessly connects historical milestones with the brand’s ongoing mission, showcasing its influence and foresight.

10. Starbucks: Crafting the Perfect Coffee Narrative

Starbucks’ animated “Did You Know” explainer video combines 3D animation, stop motion, and infographics to narrate the intricate process of crafting the perfect cup of coffee. This engaging storytelling approach not only educates viewers but also strengthens the brand’s identity as a coffee connoisseur.

Why Animated Brand Storytelling Works

Brand storytelling through animation offers several advantages:

Engagement: Animated visuals capture attention and keep viewers engaged longer than static content.
Simplification: Complex ideas and processes can be easily explained through animation.
Versatility: Various animation styles (2D, 3D, mixed media) can be tailored to suit different brand personalities.
Emotional Connection: Story-driven content fosters emotional bonds, enhancing brand loyalty.

FAQs for Animated Brand Videos for Your Business

Can I create my own animated video like those used by big brands for my business?

Absolutely! With the rise of digital marketing, many small and medium-sized businesses are investing in high-quality animated videos. Whether you choose to collaborate with experienced video makers or use DIY tools, creating an effective animated brand storytelling video is within your reach.

How much will it cost to create animated brand videos?

The cost varies based on factors like animation style, video length, and complexity. It’s best to consult with an animated video production company to get a tailored quote that fits your needs and budget.

How long does it take to create the best storytelling videos for your business?

Depending on the project’s scope, creating an animated storytelling video can take anywhere from 10 to 100 days. Collaborating with a reliable production company can help streamline the process and ensure timely delivery.

Conclusion

Brand storytelling isn’t just about narrating your brand’s journey—it’s about creating lasting emotional connections with your audience. Animated videos, with their ability to bring stories to life visually and emotionally, serve as powerful tools in your marketing arsenal. By leveraging the examples of these ten inspiring animated brand storytelling videos, you can elevate your marketing strategy and make your brand truly unforgettable.

Ready to share your brand’s story through animation? Partner with us to create compelling animated videos that resonate, engage, and convert.

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