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Title: Social Media Management at Liberty University

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Gain hands-on experience and build a successful career with Liberty University’s BS in Strategic Communication: Social Media Management, equipping you with essential skills in social media strategy and analytics.

Introduction

In today’s digitally driven world, Social Media Management has become a cornerstone of effective communication strategies for businesses and organizations. Liberty University’s Bachelor of Science in Strategic Communication: Social Media Management program is designed to equip students with the skills and knowledge necessary to excel in this dynamic field.

Comprehensive Curriculum

The program encompasses 120 credit hours that cover a wide range of topics essential for mastering Social Media Management. Students engage in courses such as:

Digital, Social, Mobile Communication Strategies (STCO 356)
Social Media Development (STCO 422)
Creating Affiliate Loyalty in a Digital Age (STCO 426)
Using the Social and Digital Future (STCO 462)

These courses ensure that graduates are well-versed in the latest trends and technologies, preparing them to develop effective social media strategies.

Hands-On Experience and Certifications

Liberty University emphasizes practical experience alongside academic learning. Students have the opportunity to:

Pursue certifications in industry-standard tools like Avid, Adobe, and DaVinci products.
Build a professional portfolio by creating a demo reel and directing a short film, showcasing their skills to potential employers.

This hands-on approach ensures that graduates are not only theoretically sound but also practically skilled in managing real-world social media campaigns.

Transfer Credits and Flexibility

Understanding that many students may have previous educational experiences, Liberty University offers:

Transfer up to 75% of degree total, making it easier for students to integrate their past credits and accelerate their academic journey.

Accreditation and Reputation

Liberty University is accredited by SACSCOC, ensuring that the program meets high academic standards and is recognized nationally. This accreditation adds significant value to the degree, enhancing graduates’ employability in the competitive job market.

Building a Strong Portfolio

A standout portfolio is crucial for a successful career in Social Media Management. Liberty University’s program assists students in:

Creating a demo reel that highlights their ability to produce engaging content.
Directing a short film, demonstrating their skills in planning, execution, and storytelling.

These projects not only bolster resumes but also provide tangible proof of students’ capabilities to potential employers.

Career Opportunities

Graduates of the BS in Strategic Communication: Social Media Management program have a plethora of career options, including:

Social Media Manager
Communication Specialist
Promotions Coordinator
Public Relations Manager

Alumni have secured positions at reputable organizations such as Fox News, Amazon, Nordstrom, and McDonald’s (corporate), showcasing the program’s effectiveness in preparing students for diverse roles.

Real-World Internships

Internships play a vital role in applying classroom knowledge to real-world scenarios. Liberty University facilitates placements with esteemed companies, including:

Fox News Channel—Fox & Friends
The Hershey Company
Verizon Wireless
Prototype Advertising

These internships provide invaluable experience, allowing students to build professional networks and gain insights into the industry’s best practices.

Learning from Experienced Faculty

The program is led by award-winning professors who bring years of experience from various communication fields. Their guidance helps students develop expertise in:

Advertising
Public Relations
Branding
Digital Promotions

Faculty members are dedicated to helping students build a résumé that stands out and equips them with the skills demanded by dynamic organizations.

Embracing Emerging Trends

Staying ahead in Social Media Management requires keeping up with the latest trends and technologies. Liberty University’s curriculum covers:

Customer relationship strategies to build consumer loyalty.
Emerging social media and digital trends, ensuring students are always up-to-date.
Audio and video production, essential for creating compelling multimedia content.

By focusing on these areas, the program ensures that graduates are prepared to tackle the ever-evolving landscape of digital communication.

Conclusion

Liberty University’s BS in Strategic Communication: Social Media Management offers a robust education that blends theoretical knowledge with practical experience. With comprehensive coursework, valuable certifications, and ample opportunities for hands-on learning, graduates are well-prepared to excel in the field of Social Media Management.

Ready to take the next step in your career? Request more information today and embark on your journey with Liberty University!