Explore TechRadar’s expert-reviewed list of the best ecommerce platforms in 2025, including Shopify, Wix, and BigCommerce, to find the perfect fit for your business.

Introduction

In the rapidly evolving digital landscape of 2025, selecting the right ecommerce platform is crucial for businesses aiming to thrive online. Whether you’re a local small business, a startup, or an established enterprise, the right platform can enhance your digital presence, streamline operations, and boost customer engagement. This comprehensive review delves into three of the top ecommerce platforms—Shopify, Wix, and BigCommerce—providing expert insights to help you make an informed decision.

1. Wix: Best Overall Ecommerce Platform

Wix continues to lead the pack as the top ecommerce platform in 2025, thanks to its user-friendly interface, extensive feature set, and robust customization options.

Why Choose Wix?

Extensive Tools and Features: Wix offers a vast library of templates tailored for various business types, making it easy to create a professional online store without any coding knowledge.
AI-Powered Efficiency: With Wix ADI (Artificial Design Intelligence), you can build a site in minutes, perfect for both beginners and seasoned entrepreneurs.
Comprehensive Ecommerce Capabilities: From accepting payments to managing inventory, Wix provides all the essential tools needed to run a successful online store.

Pricing and Plans

Wix’s ecommerce plans start at $29/month with the ‘Core’ plan, which includes:

Free domain for the first year
Ability to sell up to 50,000 products
Online payments and abandoned cart emails

For more advanced features, the ‘Business’ plan is available at $36/month, offering additional functionalities like advanced shipping options and multiple currencies.

Pros and Cons

Pros:
– Built-in SEO tools to enhance online visibility
– Easy-to-use drag-and-drop editor
– Hundreds of apps for added functionality

Cons:
– Limited storage on lower-tier plans
– Restrictions on template changes after selection
– Higher costs for advanced ecommerce features

Who Should Buy Wix?

Wix is ideal for small to medium-sized businesses looking for a versatile and easy-to-use ecommerce platform. Its robust feature set and intuitive design make it a perfect choice for businesses aiming to establish a strong online presence quickly.

2. Shopify: Best for Dedicated Ecommerce Features

Shopify remains a powerhouse in the ecommerce platform arena, renowned for its extensive range of tools designed specifically for online selling.

Why Choose Shopify?

Unlimited Growth: Shopify offers scalable solutions suitable for businesses of all sizes, from startups to large enterprises.
Comprehensive App Ecosystem: With over 8,000 apps, Shopify allows extensive customization and functionality enhancements.
Robust Customer Support: 24/7 support ensures that you have assistance whenever you need it.

Pricing and Plans

Shopify’s pricing begins at $29/month for the Basic plan, which includes:

Unlimited products
Free SSL certificate
24/7 customer support

Higher-tier plans like the ‘Shopify’ plan at $79/month and the ‘Advanced Shopify’ at $299/month offer reduced transaction fees, advanced reporting, and additional features tailored for growing businesses.

Pros and Cons

Pros:
– Extensive payment and shipping integrations
– Powerful analytics and reporting tools
– Seamless multi-channel selling

Cons:
– Higher transaction fees without Shopify Payments
– Limited free themes
– Additional costs for premium apps

Who Should Buy Shopify?

Shopify is perfect for businesses that require a robust and scalable ecommerce platform. Its extensive features and dedicated tools make it suitable for those who plan to grow their online store significantly.

3. BigCommerce: Ideal for Large Businesses

BigCommerce stands out as a premier ecommerce platform for large businesses and enterprises, offering a comprehensive suite of tools designed to handle high-volume sales and complex operations.

Why Choose BigCommerce?

Scalability: BigCommerce is built to support businesses as they grow, providing the necessary tools to manage large inventories and high traffic volumes.
Advanced Analytics: Detailed analytics and reporting tools help businesses make data-driven decisions.
Security: BigCommerce ensures top-notch security with PCI compliance and robust fraud protection measures.

Pricing and Plans

BigCommerce offers several plans starting at $29.95/month for the Standard plan, which includes:

Unlimited products
No transaction fees
Basic SEO and marketing tools

The Plus plan at $79.95/month and the Pro plan at $299.95/month provide additional features like customer segmentation, advanced reporting, and higher sales thresholds.

Pros and Cons

Pros:
– Extensive built-in tools and integrations
– No transaction fees on any plan
– Strong focus on SEO and marketing

Cons:
– Can be overwhelming for beginners
– Higher pricing for advanced features
– Limited design customization compared to some competitors

Who Should Buy BigCommerce?

BigCommerce is ideal for established businesses and enterprises that require a highly scalable ecommerce platform. Its extensive feature set is designed to support complex operations and high sales volumes, making it a perfect fit for large online stores.

Comparison: Wix vs. Shopify vs. BigCommerce

Feature	Wix	Shopify	BigCommerce
Best For	Overall versatility	Dedicated ecommerce features	Large businesses
Starting Price	$29/month	$29/month	$29.95/month
Ease of Use	Beginner-friendly	Some learning curve	Can be complex for beginners
Customization Options	Extensive via drag-and-drop	High with apps and themes	Limited compared to Shopify
Transaction Fees	2.9% + $0.30	2.9% + $0.30	None
Customer Support	24/7 chat and email support	24/7 support	Live chat, phone, and email
Scalability	Suitable for small to medium	Highly scalable	Designed for large enterprises

Conclusion

Choosing the right ecommerce platform is pivotal in shaping the success of your online store. Wix offers an all-in-one solution that balances ease of use with powerful features, making it ideal for small to medium-sized businesses. Shopify excels in providing dedicated ecommerce tools and scalability, perfect for businesses poised for significant growth. Meanwhile, BigCommerce caters to large enterprises with its robust feature set and scalability options.

By leveraging these top ecommerce platforms of 2025, local brands can enhance their digital presence, streamline operations, and engage effectively with customers. Whether you’re just starting out or looking to scale, there’s a platform tailored to meet your unique business needs.

Ready to elevate your local brand with a multi-channel digital experience? Visit BLKDG today and discover how our expertise can help your business thrive in the competitive online marketplace.