Alt: a man wearing a hard hat and holding a laptop
Title: Online Form Builder

Meta Description: Discover the 17 best online form builder tools for 2025, complete with detailed pros and cons to help you choose the perfect solution for your business needs.

Introduction

In today’s digital landscape, efficient data collection is crucial for businesses of all sizes. An online form builder can streamline processes, enhance user experience, and provide valuable insights through analytics. Whether you’re looking to gather customer feedback, manage registrations, or automate business workflows, the right form builder can make all the difference. In this comprehensive guide, we review the top 17 online form builder tools for 2025, highlighting their pros and cons to help you make an informed decision.

1. Jotform – The Ultimate Template Collection

Best for: Healthcare, Education, Mid-sized businesses
Pricing: Free plan available, paid plans starting at $39/month
Best Feature: Large selection of free form templates

Jotform stands out with over 10,000 templates, making it one of the most versatile online form builders. Its mobile-first technology ensures forms look great on any device, while features like conditional logic and HIPAA compliance cater to diverse industry needs.

Pros:
– Extensive template library
– Integrated payment processors
– Multilingual support

Cons:
– Higher pricing compared to some competitors
– Customer support can be lacking for enterprise users

2. WPForms – Best WordPress Form Builder for Flexibility

Best for: Big and small businesses, eCommerce, Bloggers
Pricing: Free Lite version, paid plans starting at $99/year
Best Feature: Progress bar on forms

WPForms is ideal for WordPress users seeking flexibility and ease of use. With conditional logic and multi-page forms, it enhances the user experience while integrating seamlessly with payment services like Stripe and PayPal.

Pros:
– Over 600 pre-made templates
– User-friendly drag-and-drop builder
– Responsive support team

Cons:
– Expensive compared to other options
– Limited features in the free version

3. Moosend – Best Marketing Platform with Integrated Online Form Builder

Best for: eCommerce, SaaS, Publishers, Bloggers
Pricing: 30-day free trial, paid plans starting at $9/month
Best Feature: Beginner-friendly online form editor

Moosend offers an all-in-one marketing platform with an integrated form builder. Its drag-and-drop editor and various form types make it easy to create professional forms for list-building and customer engagement.

Pros:
– Advanced visibility options
– Over 100 integrations
– GDPR compliant

Cons:
– Form templates need improvement
– Limited customization options

4. Google Forms – Simplest Online Form Builder

Best for: Individuals and businesses of all sizes
Pricing: Free, paid Google Workspace plans starting at $6/month
Best Feature: Completely free with all essential features

Google Forms is a straightforward solution for creating simple forms and surveys. It offers data validation and integration with Google Sheets for real-time analysis.

Pros:
– Extremely easy to use
– Unlimited forms and responses
– Seamless collaboration with Google accounts

Cons:
– Limited customization and advanced features
– No themes or templates available

5. Woorise – Best for Effortless Drag-and-Drop Creation

Best for: eCommerce, Marketers, Small businesses
Pricing: 14-day free trial, paid plans starting at $29/month
Best Feature: 1-Click Insta Win templates

Woorise is perfect for creating surveys, quizzes, and online payment forms with ease. Its drag-and-drop builder and advanced features like conditional logic enhance lead generation and user engagement.

Pros:
– User-friendly editor
– Extensive template library
– Great customer support

Cons:
– Limited entries per month on all plans
– User interface needs improvement

6. Formidable Forms – Best Advanced WordPress Form Builder

Best for: Freelancers, Agencies, Developers
Pricing: Free Lite version, paid plans starting at $79/year
Best Feature: Multi-page forms with conditional logic

Formidable Forms offers advanced customization options and multi-step forms, making it ideal for users needing complex data collection solutions within WordPress.

Pros:
– Unlimited forms and entries
– Extensive customization options
– Dynamic prefilled fields

Cons:
– Heavily limited free plan
– Costly add-ons and extensions

7. Feathery – Best for Enhanced Security and Privacy

Best for: SaaS, Insurance, Healthcare, Finance
Pricing: Free plan available, paid plans starting at $49/month
Best Feature: Advanced logic capabilities

Feathery focuses on security and privacy, offering features like SSL encryption and user authentication. Its no-code builder and extensive integrations make it suitable for industries requiring high data protection.

Pros:
– Dynamic and personalized forms
– 100+ integrations
– Strong security measures

Cons:
– Advanced features require time to learn
– Higher pricing tiers

8. Formstack – Best for Performance Tracking

Best for: Healthcare, Finance, Education, SaaS
Pricing: 14-day free trial, paid plans starting at $59/month
Best Feature: Huge form template library

Formstack excels in performance tracking with its comprehensive analytics and extensive template library. It ensures secure data handling with HIPAA and GDPR compliance.

Pros:
– Over 300 form templates
– Extensive integrations
– Robust security features

Cons:
– Higher pricing
– Limited forms and submissions on lower plans

9. Paperform – Best for Creating Full-Page Forms

Best for: Designers, Web developers, Marketers
Pricing: 14-day free trial, paid plans starting at $29/month
Best Feature: Easy-to-use form builder

Paperform allows the creation of visually appealing full-page forms with customizable fields and conditional logic, making it suitable for smart marketing and interactive user experiences.

Pros:
– Intuitive form editor
– Built-in automation
– Solid reporting and analytics

Cons:
– Limited drag-and-drop functionality
– Trial period is short

10. Typeform – Best for Conversational Data Collection

Best for: Marketers, Creators, HR
Pricing: Free plan, paid plans starting at $29/month
Best Feature: Conversational form design

Typeform’s unique conversational approach enhances user engagement, offering various question types and integration options for a dynamic data collection experience.

Pros:
– High completion rates
– Excellent onboarding
– Over 500 integrations

Cons:
– Complex for simple surveys
– Expensive paid plans

11. Cognito Forms – Best for Unlimited Form Creations

Best for: Beginners, Businesses needing efficient data collection
Pricing: Free plan, paid plans starting at $15/month
Best Feature: Payments in the free plan

Cognito Forms offers unlimited form creations with strong customization options and payment integrations, making it a great budget-friendly choice for businesses.

Pros:
– Extensive template library
– Supports 21 languages
– Beginner-friendly

Cons:
– Outdated UI
– Some programmable functions are challenging

12. Microsoft Forms – Best for Straightforward Branching Logic Forms

Best for: Education, Marketers, Small businesses
Pricing: Free plan, paid plans starting at $6/user/month
Best Feature: Easy-to-use branching logic

Microsoft Forms is ideal for creating simple, straightforward forms with strong branching logic and real-time result analysis, integrating seamlessly with the Microsoft ecosystem.

Pros:
– User-friendly
– Real-time collaboration
– Excel integration

Cons:
– Limited templates
– Lacks advanced features

13. HubSpot Forms – Best Form Builder with CRM Capabilities

Best for: Small and mid-sized businesses
Pricing: Free plan, paid plans starting at $20/month
Best Feature: Integration with HubSpot services

HubSpot Forms integrate directly with its CRM, allowing for automated follow-ups and comprehensive data management, perfect for businesses already using HubSpot’s ecosystem.

Pros:
– Unlimited forms and fields on free plan
– Built-in CRM
– Automation options

Cons:
– Can be overwhelming for single-use cases
– Limited customization in templates

14. Formsite – Best for Data Protection

Best for: Advanced users, Healthcare, Enterprises
Pricing: 14-day free trial, paid plans starting at $24.95/month
Best Feature: QR code distribution

Formsite offers maximum security with encrypted fields and data protection measures, making it suitable for industries requiring stringent data privacy.

Pros:
– Strong data encryption
– Extensive template library
– Rich built-in features

Cons:
– Expensive plans
– Payment features limited to higher tiers

15. Wufoo – Best for Advanced Customizability

Best for: Non-profits, Big businesses, Freelancers
Pricing: Free plan, paid plans starting at $14.08/month
Best Feature: Advanced form customizability

Wufoo allows extensive customization and integration with various tools, providing robust forms that can handle payments and automated workflows.

Pros:
– User-friendly
– Custom themes
– Strong branching logic

Cons:
– Outdated UI
– Limited template uniqueness

16. ClickUp – Best for Real-Time Team Collaboration

Best for: Teams and businesses of any size
Pricing: Free plan, paid plans starting at $10/month
Best Feature: Dynamic document editor

ClickUp’s form view integrates directly with its productivity tools, converting form entries into actionable tasks, ideal for team collaboration and task management.

Pros:
– Comprehensive productivity tool
– Affordable pricing
– Extensive integrations

Cons:
– Forms not included in free plan
– No pre-made templates

17. forms.app – Best for AI-Powered Forms

Best for: Small businesses, SMBs, Large corporations
Pricing: Free plan, paid plans starting at $25/month
Best Feature: AI form generator

Forms.app leverages AI to generate forms based on user descriptions, streamlining the form creation process while offering advanced customization and integrations.

Pros:
– AI-driven form creation
– Over 4,000 templates
– Mobile app availability

Cons:
– Limited forms in free plan
– AI features may not suit all users

What to Look For in an Online Form Builder

Choosing the right online form builder involves considering several key features:

Ease of Use

An intuitive interface with a drag-and-drop editor simplifies the creation process.

Customizations

Full design control helps create branded forms.

Pre-made Templates

A wide variety of templates saves time and effort.

Mobile Responsiveness

Ensure forms display correctly on all devices.

Analytics and Reporting

Track form performance and user behavior to optimize your strategy.

Pricing

Flexible plans accommodate your growth.

Integrations

Connect with your favorite apps to streamline data exchange.

Security Measures

SSL encryption, CAPTCHA, and data compliance protect sensitive information.

Customer Support

Access to tutorials, documentation, and multiple support channels ensures you can resolve issues quickly.

Conclusion

Selecting the best online form builder depends on your specific needs and objectives. From Jotform’s extensive template library to forms.app’s AI-powered features, each tool offers unique strengths to enhance your data collection and business automation. Evaluate your requirements, consider the pros and cons, and take advantage of free trials to find the perfect form builder for 2025.

Call to Action

Ready to elevate your data collection and streamline your workflows? Discover the power of Jotform’s Custom Solutions today!