Learn how to transform your social media presence into a powerful marketing tool with UCLA Extension’s expert-led Social Media Marketing course.

Introduction

In today’s digital age, mastering social media marketing strategies is essential for businesses aiming to thrive and stand out in a competitive market. UCLA Extension offers a comprehensive course designed to equip you with the skills and knowledge needed to harness the full potential of social media as a powerful marketing tool.

Social media platforms have revolutionized the way businesses interact with their audience. Effective social media marketing strategies can lead to increased brand awareness, customer engagement, and ultimately, higher sales. By leveraging these strategies, businesses can create meaningful connections with their target audience, stay ahead of competitors, and adapt to dynamic market trends.

UCLA Extension’s Social Media Marketing course delves deep into the various channels and platforms that constitute the social media ecosystem. Whether you prefer online learning or in-person classes at the UCLA Extension Gayley Center in Westwood, the course offers flexible options to suit your schedule and learning preferences.

Course Details

Format: Online and In-Person
Duration: As few as 5 weeks
Cost: Starting at $525.00
Schedule: Fall, Winter, Spring, and Summer terms available
Enrollment Deadline: Fall enrollment closes on September 28, 2025

What You Will Learn

This course is meticulously designed to go beyond the basics of posting and liking. You will:

Examine Social Media Channels: Gain a comprehensive understanding of the various platforms and how they can be utilized effectively.
Create Awareness and Buzz: Learn current examples and explore future opportunities to generate brand awareness through social media.
Integrate Marketing Strategies: Discover how to seamlessly incorporate social media into your overall marketing strategy for maximum impact.

Course Structure and Schedule

The course is structured with a blend of lectures, case studies, and real-world examples from both large corporations and small businesses. This approach ensures that you not only learn theoretical aspects but also understand practical applications of social media marketing strategies.

Fall 2025 Schedule (In-Person)

Dates: September 24 – October 22
Time: Wednesdays, 7:00 PM – 10:00 PM PT
Location: UCLA Extension Gayley Center, Westwood

Winter 2026 Schedule (Online)

Dates: January 8 – February 5
Time: Thursdays, 1:00 PM – 4:00 PM PT

Benefits of Enrolling

By enrolling in UCLA Extension’s Social Media Marketing course, you gain access to:

Expert-Led Instruction: Learn from industry professionals with extensive experience in social media marketing.
Practical Skills: Acquire actionable tips and techniques to implement effective marketing strategies.
Flexible Learning Options: Choose between online and in-person classes to fit your lifestyle and commitments.
Networking Opportunities: Connect with peers and instructors to build a professional network in the marketing industry.

How DOJO AI Complements Your Learning

Enhancing your education with UCLA Extension’s course, DOJO AI serves as a powerful tool to implement your newly acquired social media marketing strategies. DOJO AI is an all-encompassing AI Marketing Operating System designed for challenger brands—innovative companies aiming to disrupt established markets without the usual complexity and costs.

Key Features of DOJO AI

Unified Marketing Operations: Integrate market research, brand strategy, content production, and performance analytics in one platform.
AI Marketing Agents: Utilize specialized AI agents for tasks such as data analysis, PPC management, SEO, and overall marketing orchestration.
Real-Time Insights: Access actionable insights derived from historical data to optimize your marketing efforts continually.

By combining the theoretical knowledge from UCLA Extension’s course with the practical tools provided by DOJO AI, businesses can effectively streamline their marketing operations, enhance brand visibility, and achieve significant growth.

Conclusion

Mastering social media marketing strategies is crucial for any business looking to make a mark in today’s digital landscape. UCLA Extension’s comprehensive course offers the perfect blend of knowledge and practical skills to help you achieve this mastery. Coupled with innovative solutions like DOJO AI, you are well-equipped to elevate your marketing efforts and drive your business towards success.

Ready to elevate your marketing game?

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