Advance your career with Point Park University’s fully online Bachelor’s in Social Media Management, designed to provide comprehensive training in social media strategy and digital marketing.

Introduction

In today’s digital landscape, social media management has become a cornerstone of effective marketing strategies. Point Park University offers a fully online Bachelor’s in Social Media Management that equips students with the skills and knowledge necessary to excel in this dynamic field. Whether you’re looking to advance your career or pivot into a new professional path, this program provides the flexibility and comprehensive training you need.

Why Choose Point Park University?

Point Park University’s Social Media Management degree stands out for its combination of management techniques and innovative social media marketing concepts. Designed to be transfer-friendly, the program accommodates students with previous college credits, allowing for a streamlined path to graduation. Key advantages include:

Fully Online Format: Learn from anywhere with asynchronous courses that fit your schedule.
Experienced Faculty: Gain insights from instructors with real-world industry experience.
Small Class Sizes: Benefit from personalized attention and support.
Comprehensive Curriculum: Cover everything from social media strategy to digital marketing analytics.

Program Curriculum

The Bachelor of Arts in Social Media Management curriculum at Point Park University is meticulously crafted to blend theoretical knowledge with practical application. Core courses include:

Social Media Practices: Master best practices across various social platforms.
Social Media Analytics & SEO: Utilize data to optimize campaigns and improve search engine rankings.
Social Media Campaigns: Develop and execute effective social media strategies tailored to different audiences.

Students engage in real-world projects that can be completed within the online classroom or through internships and collaborations with employers, ensuring hands-on experience in the field.

Transfer Credits and Prior Learning Assessment

Point Park University values your previous educational and professional experiences. The Social Media Management program allows you to transfer at least 42 credits from other institutions or standardized exams such as CLEP, DSST, and UEXCEL. Additionally, experiential learning credits can be earned through portfolio submissions, making it easier to accelerate your degree completion.

Note: Experiential learning credits are capped at 18 credits and do not fulfill the minimum 30 credits required at Point Park University for graduation.

Meet Our Esteemed Faculty

Our faculty members bring a wealth of experience and expertise to the Social Media Management program:

Jenna Lo Castro, Ph.D.

“What differentiates us from other programs is how exhaustive the experience is. Students learn both theoretical and practical underpinnings, developing critical thinking skills essential for companies.”

Camille Downing, M.A.

“Being located in Downtown Pittsburgh allows students to learn from industry leaders right outside our doors, enriching the learning experience.”

Heather Starr Fiedler, Ph.D.

Heather specializes in Social Media Practices, Analytics & SEO, and Campaigns, preparing students to manage and analyze sophisticated social media strategies.

Aimee-Marie Dorsten, Ph.D.

“My teaching style is student-centered and interactive, fostering a community where trust and collaboration thrive.”

Career Opportunities

A degree in Social Media Management from Point Park University opens doors to a variety of career paths in digital marketing. Graduates can pursue roles such as:

Social Media Specialist: Manage and enhance your company’s presence across social platforms.
Media Buyer: Strategize and execute media purchasing to optimize ad spend.
Advertising Manager: Oversee advertising campaigns and branding initiatives.
Marketing Specialist: Conduct market research and develop marketing strategies.
Public Relations Coordinator: Manage public perception and client relations through strategic communication.

According to Salary.com, social media marketing managers earn between $93,536 and $122,371 annually, highlighting the lucrative opportunities available in this field.

Student Support and Resources

Online students at Point Park University have access to the same extensive resources as on-campus students, including:

Student Success Advisors: Personalized guidance from application to graduation.
University Resources: Access to libraries, career services, and technical support.
Interactive Learning Platforms: Engage with peers and faculty through collaborative online tools.

Apply Today

Embark on a rewarding career path with Point Park University’s online Bachelor’s in Social Media Management. With flexible scheduling, comprehensive training, and support from experienced faculty, you’re well-equipped to thrive in the ever-evolving world of social media.

Start your journey now!