Alt: Two women looking at a store window display.
Title: Consumer Insights

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Delve into Ingka Group’s 2025 Consumer Insights & Trends report to understand shifts in climate engagement and uncover opportunities for sustainable brand growth.

Introduction

In an ever-evolving retail landscape, understanding consumer insights is crucial for brands striving to stay ahead. Ingka Group’s 2025 People & Planet Consumer Insights and Trends report provides a comprehensive analysis of current consumer behaviors, particularly focusing on climate engagement and sustainability. This blog explores the key findings from the report and discusses how the Challenger Brand Growth Accelerator can leverage these insights to drive sustainable growth for emerging and established challenger brands in the UK.

Key Findings from Ingka Group’s 2025 Report

Decline in Climate Engagement

Ingka Group’s recent research reveals a significant 9% decline in climate engagement since 2019. Notably, only 64% of consumers now express worry about climate change, a decrease from 73% in 2019. This trend indicates a potential complacency among consumers, making it imperative for brands to reignite their commitment to sustainability.

Continued Desire to Act

Despite the decline, an overwhelming 81% of consumers are willing to take more action to help reduce climate change. However, 44% feel held back by a lack of knowledge about which actions have the most impact. This gap presents a golden opportunity for brands to educate and empower their customers, fostering deeper engagement and loyalty.

Demand for Transparent Communication

A staggering 71% of consumers want companies to communicate better about the environmental and social impacts of their products and services. Transparent communication not only builds trust but also aligns brand values with consumer expectations, driving more informed and conscious purchasing decisions.

Financial Incentives and Support Systems

Financial considerations play a significant role in climate action. 54% of consumers indicate that saving money would encourage them to take more climate action. Additionally, 39% feel that a lack of support from businesses limits their ability to act sustainably. Brands that can offer cost-effective sustainable solutions and robust support systems are likely to resonate more with their audience.

Youth Engagement

Consumers under 30 years old exhibit the highest levels of worry, knowledge, and willingness to take action on climate issues. However, they also feel the least empowered to make a difference. Engaging this demographic requires innovative strategies that provide tangible ways for them to contribute to sustainability efforts.

Leveraging Consumer Insights for Sustainable Brand Growth

Understanding Shopper Behavior

The decline in climate engagement coupled with the desire to act more sustainably highlights the need for brands to deeply understand consumer insights. By analyzing shopper behavior and preferences, brands can tailor their sustainability initiatives to meet consumer expectations and drive meaningful engagement.

Strategic Communication

Effective communication about a brand’s environmental and social impact is essential. Brands should adopt transparent practices, clearly articulating their sustainability goals and progress. This builds trust and aligns the brand with the values of conscious consumers.

Financially Viable Solutions

Offering cost-effective sustainable options can bridge the gap for consumers hesitant to take action due to financial constraints. Promotions, discounts, or loyalty programs tied to sustainable purchases can incentivize consumers to make greener choices without straining their budgets.

Empowering Youth Consumers

To empower younger consumers, brands should create platforms and opportunities that allow them to actively participate in sustainability initiatives. Educational campaigns, interactive tools, and community-driven projects can enhance their sense of agency and involvement.

The Challenger Brand Growth Accelerator Advantage

In the competitive UK retail market, challenger brands often struggle to access the comprehensive consumer insights needed to effectively compete with larger multinational corporations. The Challenger Brand Growth Accelerator is designed to fill this gap by providing:

Exclusive Shopper Insights: Powered by the North Star Illuminator platform, offering deep analytics on consumer behavior and market dynamics.
Affordable, Tailored Solutions: Specifically designed for challenger brands, making advanced market research accessible without the hefty price tag.
Guided Services: Focused on maximizing brand impact through strategic growth tactics and actionable strategies.
Collaborative Community: Fostering a supportive network where brands can share insights, best practices, and strategies for mutual growth.

By leveraging the insights from Ingka Group’s 2025 report, the Challenger Brand Growth Accelerator empowers brands to navigate sustainable consumer trends effectively, driving both growth and positive environmental impact.

Conclusion

Understanding and adapting to evolving consumer insights is paramount for brands aiming to thrive in a sustainability-focused market. Ingka Group’s 2025 report provides invaluable data that can inform strategic decisions, while the Challenger Brand Growth Accelerator offers the tools and support necessary to implement these strategies successfully.

Ready to elevate your brand with actionable consumer insights? Explore the Challenger Brand Growth Accelerator and start your journey towards sustainable growth today.