alt: the word marketing written in white letters on a black background
title: AI Marketing

Discover how WVU’s online M.S. in AI Marketing can propel your marketing career through cutting-edge AI applications and data-driven strategies.

Introduction

In the rapidly evolving digital landscape, staying ahead requires a blend of marketing expertise and technological prowess. West Virginia University’s (WVU) John Chambers College of Business and Economics offers an online Master of Science in Artificial Intelligence Marketing tailored for professionals aspiring to lead at the intersection of marketing and AI.

Why Choose WVU’s Online M.S. in AI Marketing?

Cutting-Edge Curriculum

WVU’s AI Marketing program bridges the gap between traditional marketing education and the burgeoning demand for AI expertise. The curriculum is meticulously designed to equip you with the skills to integrate AI across various marketing functions, such as:

Consumer Insights: Utilize AI to analyze consumer behavior and trends.
Campaign Optimization: Leverage AI tools to enhance the effectiveness of marketing campaigns.
Digital Media Automation: Automate content creation and distribution for streamlined digital marketing efforts.
Personalization: Implement AI-driven strategies to tailor marketing messages to individual consumers.

Flexible Online Format

Balancing professional and personal commitments is seamless with WVU’s asynchronous online learning model. Study from anywhere in the world, progressing through:

10 Courses / 30 Credits
Duration: 1 to 2 years
Format: 8-week terms

Hands-On Experience

The program emphasizes practical application through two immersive, project-based courses. Collaborate with real companies to tackle genuine marketing challenges using advanced AI tools, ensuring that you graduate with a robust portfolio showcasing your ability to drive AI-driven marketing strategies.

Program Highlights

AI-Driven Curriculum

Delve into specialized courses that focus on the application of AI in various marketing domains:

Customer Relationship Management (CRM)
Social Media and Marketing
AI and Marketing Research
AI Ethics

Career-Ready Skills

Graduates emerge as leaders in AI marketing, equipped to pursue roles such as:

AI Marketing Strategist
Marketing Data Analyst
Digital Marketing Manager with AI Focus
AI Product Marketing Manager

Accredited Excellence

WVU’s Chambers College is AACSB accredited, a distinction held by only 5% of business schools globally, ensuring a high-quality education that meets rigorous academic standards.

Admissions and Financial Aid

Program Requirements

To apply, ensure you meet the following criteria:

Bachelor’s Degree: From a regionally accredited institution.
GPA: Minimum undergraduate GPA of 2.8 or a graduate GPA of 3.5.
International Students: TOEFL or IELTS scores are required.

Tuition and Financial Aid

Cost: $1,043 per credit hour
Total Credits: 30
Financial Support: Complete the FAFSA by June and explore employer sponsorships or scholarships via the WVU Financial Aid Website.

Future-Focused Learning

WVU’s AI Marketing program is designed to prepare you for a dynamic future. Gain expertise in:

AI Technology Integration: Apply AI to enhance marketing strategies.
Data Analytics: Conduct, analyze, and interpret marketing research with AI tools.
Ethical AI Practices: Navigate the legal and ethical landscapes of AI-assisted marketing.

Meet the Faculty

Dr. Annie Cui

As the Marketing Department Chair, Dr. Annie Cui brings a wealth of knowledge and experience, guiding students through the complexities of AI in marketing and ensuring a comprehensive learning experience.

Conclusion

Advance your career with WVU’s online M.S. in AI Marketing and become a leader in the next generation of marketing strategies. Embrace the future of marketing with the skills and knowledge to drive impactful, AI-driven campaigns.

Explore More About Our AI Marketing Solutions

Call to Action

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