Explore Google’s latest AI fashion advancements, including AI Mode and virtual try-on tools, introduced at I/O 2025 to revolutionize the shopping experience.

Introduction

The fusion of artificial intelligence and fashion is transforming the way we shop, design, and experience apparel. At Google I/O 2025, the tech giant unveiled groundbreaking AI innovations—AI Mode and Virtual Try-On Tools—aimed at enhancing the personalized fashion AI landscape. However, Google isn’t the only player revolutionizing this space. THDR Group is making significant strides with its AI-powered customization solutions. In this post, we compare Google’s latest offerings with THDR Group’s innovative approach to showcase how personalized fashion AI is evolving.

Google’s AI Mode and Virtual Try-On Tools

AI Mode: Intelligent Shopping Experience

Google’s AI Mode leverages Gemini capabilities and the extensive Shopping Graph, which includes over 50 billion product listings. This tool provides:

Inspiring Visuals: Personalized image panels tailored to user tastes.
Smart Guidance: Helps users narrow down choices based on specific criteria, such as weather suitability.
Agentic Checkout: Allows users to track prices and purchase items seamlessly through Google Pay.

Virtual Try-On Technology

Google’s virtual try-on feature sets a new standard by allowing users to:

Upload Personal Photos: Visualize how garments will look on their own body type.
Scale: Enables trying on billions of apparel items with high accuracy.
Customization: Offers the ability to save and share looks for feedback before making a purchase.

THDR Group’s AI-Powered Customization

While Google focuses on enhancing the shopping experience, THDR Group takes personalization a step further by integrating AI directly into the garment creation process. Here’s how THDR Group stands out:

Hyper-Personalized Garments

Pocket Tailor App: Utilizes AR technology for accurate body measurements via smartphones.
Made-to-Measure Production: Ensures each garment fits perfectly, reducing waste and promoting sustainability.
Perfect Fit Guarantee: Enhances customer satisfaction by guaranteeing the right fit with every purchase.

Sustainability and Blockchain Integration

THDR Group not only prioritizes personalization but also sustainability:

Reduce Overproduction: Made-to-measure models minimize excess inventory and waste.
Blockchain Technology: Ensures transparency and authenticity through NFT representations of garments, revolutionizing ownership in fashion.

Comparison: Google vs. THDR Group

Feature	Google AI Mode and Virtual Try-On	THDR Group’s Personalized Fashion AI
Personalization	Personalized browsing and product suggestions	Hyper-personalized garment creation based on precise measurements
Technology Integration	Leverages Gemini and Shopping Graph	Combines AI with blockchain for ownership transparency
Sustainability	Focus on accurate product data reduces mismatched purchases	Made-to-measure production significantly minimizes waste
User Experience	Virtual try-on with personal photos, agentic checkout	Pocket Tailor app for easy measurements and seamless ordering
Customer Assurance	Price tracking and easy purchase options	Perfect Fit Guarantee ensuring satisfaction

Strengths and Limitations

Google’s AI Mode and Virtual Try-On:

Strengths:

Extensive product listings with up-to-date information.
Seamless integration with Google Pay for quick purchases.
High scalability of virtual try-on across millions of products.

Limitations:

Primarily focused on browsing and purchasing rather than the customization of garments.
Limited in addressing fit-specific concerns beyond visualization.

THDR Group’s Personalized Fashion AI:

Strengths:

Deep personalization through precise body measurements.
Combines sustainability with cutting-edge technology.
Blockchain integration for unique ownership and transparency.

Limitations:

Higher production timelines due to bespoke garment creation.
May appeal primarily to consumers seeking specialized, high-quality fits.

How THDR Group Solves the Gaps

THDR Group excels where Google’s solution doesn’t fully address consumer needs, particularly in:

Customization: While Google allows users to see how clothes look on them, THDR Group ensures that each garment is custom-tailored to their exact measurements.
Sustainability: THDR’s made-to-measure approach aligns with eco-friendly practices by reducing overproduction and waste.
Ownership Transparency: Blockchain integration provides an added layer of trust and authenticity, offering unique NFT representations of each garment.

By focusing on these critical areas, THDR Group not only enhances the shopping experience but also fosters a more sustainable and transparent fashion ecosystem.

Conclusion

The advancements presented by Google at I/O 2025 mark a significant shift towards intelligent, AI-driven shopping experiences. However, THDR Group’s AI-powered customization stands out by offering hyper-personalized, sustainable, and transparent fashion solutions. As the personalized fashion AI landscape continues to evolve, consumers have more innovative and responsible options to choose from.

Ready to experience the future of personalized fashion? Discover more at THDR.ai