Small and medium enterprises (SMEs) often face the challenge of connectivity and networking in a traditional business landscape. While events such as The Business Show London provide opportunities for interaction, attendees often find it difficult to make meaningful connections amidst the chaos of a large event. Moreover, the lack of follow-up tools prevents ongoing engagement post-event, hampering potential collaborations and learning opportunities. Connect&Grow addresses these issues by providing a dedicated platform where networking isn't confined to just event dates, but continues throughout the year. The combination of digital tools and on-site interactions enables users to establish a strong professional network that yields real business growth and enhances their entrepreneurial journey.

The global business networking market is projected to reach USD 20 billion by 2026, with a compound annual growth rate (CAGR) of 6% from 2021 to 2026. Key drivers of this market are the increasing number of small and medium enterprises (SMEs), the rise of digital transformation, and the need for continuing professional development and networking opportunities. The UK alone has around 5.9 million SMEs, presenting a significant addressable market. Networking events and digital platforms are vital as businesses look for new ways to connect, particularly in the wake of remote working trends accelerated by the COVID-19 pandemic. The integration of technology into traditional networking has become essential, as many individuals now expect not only physical event attendance but also online engagement opportunities. The audience is seeking platforms that offer flexibility and ongoing connections, making Connect&Grow timely and relevant in today’s market.

The Connect&Grow platform will utilize a combination of location-based services and machine learning to enhance user experience and connectivity. Users will receive tailored notifications about nearby networking opportunities, related workshops, and one-on-one meetings with potential partners, fostering an ongoing community atmosphere. Moreover, through collaborative partnerships with businesses attending The Business Show, Connect&Grow can facilitate exclusive deals and discounts for its users, adding further value. Importantly, the app will feature a user-friendly interface, making it accessible to all age groups and experience levels in business, ensuring inclusivity in a diverse business environment. The potential to incorporate augmented reality for event navigation and interaction could also enhance user engagement significantly, making the platform not just an app, but a holistic business community experience. Continuous user feedback and engagement metrics will drive iterative enhancements to the platform, ensuring it evolves alongside the needs of its user base and the marketplace at large.